Color Psychology A Key To Effective Logo Design

Color Psychology A Key To Effective Logo Design



Color is​ an​ instant communicator with which we connect instantly and subliminally. Whether our emotional and psychological responses to​ color are shaped by socialization or​ completely inborn, they are very real and very powerful. it​ is​ almost as​ if​ the human mind is​ hardwired to​ respond to​ color.

Marketing researchers have noticed the powerful connection between color and consumer/client reactions. Reams of​ academic research using carefully controlled experiments backs the conclusion that color makes a​ difference in​ how people perceive a​ product or​ logo. Work outside the "ivory tower" confirms the validity of​ that research. Companies have discovered that adding a​ color to​ a​ product or​ its logo, or​ changing a​ color palette outright can have a​ massive impact on sales.

The reaction of​ the human mind to​ color happens in​ an​ instant. it​ happens faster than one can read. in​ fact, the mind makes connections and forms opinions based upon color before the conscious mind even determines at​ what one is​ really looking.

The logo is​ a​ constantly repeated and consistently displayed symbol of​ your business. it​ appears on letterhead, websites, business cards, products and more. it​ is​ your "brand" and is​ inseparable from your overall business plan.

When one considers the importance of​ color psychology and the unrivaled position of​ the logo, it​ is​ clear that an​ understanding of​ how the subconscious interprets color should be at​ the heart of​ logo design. Overlooking the role of​ color in​ one's logo risks significant underperformance.

Harnessing the power of​ color psychology in​ logo design is​ not a​ simple proposition. One can look up a​ simple chart listing common colors and a​ brief assessment of​ what they tend to​ represent for others. That, however, only scratches the surface of​ what is​ necessary for logo design that makes optimal use of​ color psychology research.

An effective logo designer will go beyond simple statements such as​ "brown means credibility and stability" or​ "red shows heat or​ passion." He or​ she will temper those simplifications with an​ understanding of​ distinct cultural perspectives on certain colors. He or​ she will also consider the negative emotions linked with specific colors. a​ talented logo design specialist will understand how people react to​ certain color combinations and will be aware of​ how to​ merge the messages of​ color psychology with a​ keen sense of​ aesthetics to​ create a​ truly memorable and appealing color palette.

Today, many of​ use are enamored with the "do it​ yourself" ideal. We believe that, with a​ bit of​ research and effort, we can create things for ourselves just as​ effectively as​ can someone else. That may be true in​ some cases, but logo design is​ a​ perfect example of​ where an​ expert is​ necessary.

Logo experts understand design. They recognize the power of​ various forms and can devise logos that will communicate the nature of​ a​ company at​ a​ glance. They have specialized skills and knowledge that allows them to​ produce winning logos with which amateur creations cannot compete.

The effective use of​ color psychology is​ a​ perfect example of​ how the specialized talents and knowledge of​ a​ professional logo creator can make a​ great deal of​ difference. a​ good design specialist will know how to​ choose colors to​ effectively communicate a​ client's message without risking interpretive errors and other pitfalls often experienced by "do it​ yourselfers."

If you are in​ the market for a​ logo, consult with a​ talented logo expert who can use the science of​ color psychology to​ your advantage.




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