Coach Web Site SEO Terrific Title Tags



If you​ are new to​ search engine optimization and want to​ boost traffic to​ your web site,​ writing good Title Tags is​ a​ great place to​ start.

Many coaching web sites lack good page titles. They are often completely ignored during the​ design process or​ just poorly written.
This causes two main problems:

Firstly,​ a​ poorly written title won't get many clicks.
Here's what happens ...

When someone performs a​ search,​ they are provided with a​ list of​ results to​ choose from. This list uses your page titles to​ display to​ the​ person doing the​ search. if​ your page title doesn't grab attention,​ it​ won't be clicked on.

It's like writing a​ great book on​ how to​ catch fish,​ but giving it​ a​ crumby title of​ "A Fishing Book." it​ will easily get passed up in​ favor of​ the​ book next to​ it​ titled,​ "How to​ Catching a​ Lot of​ Fish - Easily"

The second problem is​ lower search engine rankings.

Generally speaking,​ if​ your page titles don't contain keywords that people are searching for,​ then your pages will have a​ lower ranking than if​ your title did have those keywords.

So you​ will want to​ make sure you​ write good titles for your web site page to​ both increase your rankings and to​ attract people to​ click to​ your web site.

So,​ where do I find the​ page title?

It can be found in​ the​ html source code,​ towards the​ top of​ the​ page,​ (with the​ word title before and after the​ title text).

So,​ how do you​ write good title tags?

The two biggest things to​ keep in​ mind when writing your titles are:

1. Include your keywords in​ your title. Search engines use the​ words in​ the​ title tag to​ identify what your web page is​ about. Including your keywords in​ the​ title tag will improve its ranking in​ search engines.

2. Make your title attention-grabbing. as​ mentioned before,​ search engines use page titles when displaying results. if​ you​ make it​ attention-grabbing,​ it​ can win more clicks and bring more traffic to​ your web site.

Here's more advice on​ writing attractive,​ keyword rich title tags:
Include your keywords towards the​ beginning of​ the​ title. This gives those keywords more prominence.

* Avoid filler-words. Words like "the,​" "a,​" and "and" just take up space and don't help your ranking.

* Use your name,​ your patented coaching process,​ book title or​ other well-known trademark in​ the​ title tags of​ the​ pages in​ which they are mentioned.

* Don't put "John Smith - Business Coach." This won't grab attention as​ much as​ something like "Business Coach - Grow your business 200%."
Use about eight words. This is​ the​ amount that is​ visible in​ search engine result pages.

* Write titles that draw attention. Some techniques include: using keywords that people are searching on,​ using problem statements,​ benefit statements.

* Be sure your titles accurately reflect what is​ on​ the​ page. Misleading titles disappoint users and search engines may penalize your site.

* Don't overstuff your page title with keywords. it​ makes for a​ bad looking title in​ search listings and puts your page at​ risk for search engine penalties.

* Don't keep the​ same title tag across multiple pages. This implies the​ pages are of​ the​ same content and they really aren't - a​ minus in​ the​ eyes of​ search engines.

Here's an​ example of​ a​ title tag for the​ home page of​ a​ career coach web site:

"Career Coach for Accountants and Lawyers - Increase Your Earnings"

You can see that this title includes a​ benefit statement,​ relevant keywords,​ and the​ target audience's name - good for rankings and good for getting attention.

In conclusion,​ make your title keyword-rich for search engines and attention-grabbing for searchers. It's an​ easy way to​ boost your search engine visibility and bring more visitors to​ your web site - more possible clients!





You Might Also Like:




Powered by Blogger.