Classic Tv And The Commercials That Entertained Generations

Classic Tv And The Commercials That Entertained Generations

Classic TV and​ ​ the​ Commercials that Entertained Generations
The 1950s were arguably the​ golden age of​ television and​ ​ many people of​ a​ certain age look back fondly at ​ some of​ the​ shows of​ the​ time the​ Lone Ranger, I ​ Love Lucy and​ ​ Gunsmoke. ​
These shows were in black and​ ​ white and​ ​ were watched on a​ set that got its signal from a​ huge antenna on the​ roof, but they were loved just the​ same. ​

Almost as​ compelling as​ the​ TV shows themselves, were some of​ the​ commercials of​ the​ time. ​
TV was still a​ novelty during the​ 1950s and​ ​ companies were anxious to cash in on the​ new craze. ​
Particularly popular were commercials for​ cigarettes, cars and​ ​ state of​ the​ art kitchen appliances. ​
And the​ average length of​ TV advertisements was around a​ minute compared to the​ 30 seconds or​ less today.
Beer was also one of​ the​ products widely advertised on TV during the​ 1950s. ​
at ​ first, it​ was only late at ​ night and​ ​ never on a​ Sunday, so as​ not to offend anyone. ​
During the​ early part of​ the​ decade, Blatz Beer became one of​ the​ beer industry’s biggest advertisers, partly due to the​ company’s sponsorship of​ the​ popular Amos ‘n’ Andy show.
One of​ the​ most instantly recognizable characters in television advertising at ​ the​ time was Mabel. ​
Mabel was a​ chirpy blond waitress who appeared on screen with a​ tray of​ Carling Black Label beer. ​
Almost every Carling commercial featured the​ phrase that became famous Hey, Mabel, Black Label!
Cigarette advertisements were commonplace during the​ 1950s a​ big change from television today. ​
Some of​ the​ biggest tobacco manufacturers of​ the​ time spent a​ lot of​ money trying to convince us that smoking was sophisticated and​ ​ fun, including Lucky Strike, Tareyton and​ ​ Winston. ​

One famous Lucky Strike ad featured a​ clever combination of​ cartoon and​ ​ live action, featuring the​ singer Gisele McKenzie. ​
Tareytown had an ad that featured what appeared to be two children dancing around a​ giant pack of​ cigarettes. ​
And who can possibly forget the​ Fontane Sisters singing the​ praises of​ Chesterfield cigarettes?
Car manufacturers went to great lengths to advertise the​ latest models on television during the​ 1950s despite the​ loss of​ aesthetic effect on a​ black and​ ​ white screen. ​
The Ford Edsel was advertised at ​ great length as​ the​ most beautiful convertible in the​ world, complete with such wonderful and​ ​ innovative features as​ teletouch driving and​ ​ air suspension.
It wasn’t all just cars, beer and​ ​ tobacco. ​
Some healthier products were advertised as​ well. ​
One of​ the​ most well known ads of​ the​ era was for​ Pepsodent toothpaste. ​
The TV ad featured a​ cute cartoon couple kissing after having brushed their teeth, and​ ​ the​ catchy and​ ​ unforgettable slogan You’ll wonder where the​ yellow went, when you brush your teeth with Pepsodent!
TV advertisements for​ kitchen appliances pointed out features that we now take for​ granted. ​
a​ General Electric ad from the​ time for​ a​ new refrigerator consisted of​ a​ proud couple explaining the​ features of​ their sleek new fridge which included shelves that slid out, storage space behind the​ door and​ ​ a​ separate freezer compartment.
And some things don’t seem to have changed much over the​ years. ​
Tupperware ran a​ series of​ TV ads during the​ 1950s which featured an exciting Tupperware evening at ​ a​ typical suburban home, organized by a​ hostess. ​
Almost as​ much emphasis was placed on the​ social aspect, as​ on the​ actual features of​ the​ product.
One of​ the​ most prolific TV advertisers during the​ 1950s and​ ​ subsequent decades was Pepsi. ​
Their advertisements captured the​ feeling of​ the​ times like few others. ​
One of​ the​ company’s earliest featured the​ actress and​ ​ singer Polly Bergen enjoying a​ barn dance and​ ​ a​ refreshing glass of​ PepsiCola. ​

Not to be outdone, CocaCola was just as​ prolific with their ads and​ ​ came up with several memorable slogans, such as​ There’s nothing like a​ Coke. ​
CocaCola also went after the​ young crowd, with an ad featuring people at ​ diners and​ ​ drivein movie theaters and​ ​ a​ jingle that claimed Zing! What a​ feeling!
Many television viewers firmly maintain that the​ advertisements are just as​ good as​ the​ actual shows themselves! it​ seems as​ though that was especially true back in the​ 1950s. ​
And if​ ​ you just can’t get enough of​ those old commercials, you can enjoy some of​ them on DVD or​ online.
~ Ben Anton, 2018

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