Challenges To Email Subject Line Use

Challenges To Email Subject Line Use

Creativity, style, formatting and length of​ subject lines are all important points to​ take into consideration before you send an​ email.

Be Creative

Using a​ subject line that’s specific is​ most appropriate when corresponding with people who know you or​ with people who are expecting your message. How do you get the attention of​ someone who doesn’t know you or​ who isn’t expecting anything from you?

The answer is​ – be creative. Writing a​ subject line that’s creative is​ an​ excellent method for improving chances that your email message will be opened.

In this instance, the subject line isn’t used to​ describe the contents of​ the message. Instead, the subject line is​ used to​ convey some other type of​ information.

What kind of​ information? it​ will vary with each message you send, and it​ depends on the recipient. The key question is​ – what can you tell the recipient that will convince him/her to​ open this message and read it, instead of​ deleting it? in​ some cases, you’ll need to​ be quite creative.

There are numerous types of​ information you can provide in​ the subject line to​ help convince the receiver to​ open the email message. Here are a​ few examples.

(Uses for the subject line): Identify who you are
(Sample wording): Lawyer

(Uses for the subject line): Tell how you met this person
(Sample wording): Chamber Networking B’fast

(Uses for the subject line): Tell why you are contacting this person
(Sample wording): Animal shelter fundraiser

(Uses for the subject line): Find things that set you apart
(Sample wording): E-commerce lawyer

(Uses for the subject line): Find common bond with recipient
(Sample wording): Fellow IU grad & lawyer

Subject Lines: Formatting and Style

There is​ another challenge you must overcome when crafting an​ effective subject line. This involves the length of​ the subject line.

The new message box you view on your screen for the subject line will allow you to​ type as​ many words as​ you want. But, the receiver’s screen has limited space. Only a​ small portion of​ the wording will be viewed by the recipient.

How much appears on the recipient’s screen for the subject line? it​ varies, depending on the person’s system and how he/she has the screen setup. a​ safe guess is​ that approximately 25 to​ 35 characters will appear.

Pay careful attention here. This approximation doesn’t mean 25 to​ 35 words. it​ means “characters.”

A character is​ defined as​ a​ letter, space, or​ punctuation. For example, any time your cursor moves one space, that’s considered one character.

Since the space is​ so limited in​ the subject line, you don’t need to​ type a​ complete sentence. Use a​ phrase or​ series of​ words instead of​ a​ full sentence.

This is​ one time when an​ incomplete sentence is​ appropriate. Leave out the little words, and get to​ the point.

The only “rule” regarding capitalization in​ the subject line is​ to​ be consistent. For example, you may choose to​ capitalize only the first word. Or, you may decide to​ capitalize every word.

Remember not to​ use all uppercase (CAPITAL) letters. This is​ considered shouting. Shouting at​ a​ person would certainly not be the best way to​ convince him/her to​ open your message.

Always remember that the creativity, style, formatting and length of​ your subject lines are important factors to​ consider before you send an​ email. Be conscientious of​ the image you project to​ your customers and colleagues by using effective subject lines.

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