Catherine Bach Posters Introducing Data Centres And How The Effects Of
Big Daddy And Jagger May Mean The End Of High Ranking As A Measure Of
Successful SEO

Catherine Bach Posters Introducing Data Centres And How The Effects Of Big Daddy And Jagger May Mean The End Of High Ranking As A Measure Of Successful SEO

My Catherine Bach posters page used to​ be on​ my site at​ but for various SEO reasons I moved it​ and all my other poster pages over to​ my web space at​ my broadband provider NTL so her posters landed up at​ my ntlworld homepages. Around this time I registered and pointed it​ from the​ registration company using a​ 302 temporary redirect to​ my ntlworld web space.

This was a​ far from perfect solution to​ anything at​ all. I was rushed with this,​ flustered with that and I didn't take time to​ do a​ proper job. This threw up an​ unlikely benefit,​ though,​ one I may not have noticed otherwise.

What I should have done was to​ move the​ posters,​ as​ soon as​ they began to​ get successful in​ their own right,​ over to​ their own dedicated web space under their own domain name. Which,​ just recently,​ I did,​ I've been kind of​ busy with my SEO work plus,​ of​ course,​ there's always a​ ton of​ optimisation-related study to​ be done. So I just recently got round to​ this and now my SERPS are in​ great confusion.

Plus,​ of​ course,​ a​ lot more than is​ usual is​ affecting Google's results just now. We're experiencing the​ end of​ the​ Big Daddy Data Centre upgrade. Some say we're still suffering the​ aftershocks from the​ Jagger algorithm update from last year. So the​ SERPS are turbulent. you​ can input a​ query into Google one minute and get a​ certain set of​ results,​ try the​ same search a​ few minutes later and the​ returned results will show a​ significant difference. This makes life quite extra-ordinarily difficult for the​ practicing search engine optimiser as​ clients will most often judge results purely by the​ position that they see their site returned in​ Google's results in​ a​ search for their keywords or​ phrases. it​ doesn't look good if​ you​ inform a​ client that they're now at​ position three and when they look for themselves they're at​ position thirty-three.

Those of​ you​ who have the​ Google toolbar can probably check the​ variations in​ the​ results for yourselves. Open your browser to​ a​ Google search page and input a​ phrase where you​ know a​ particular site should normally be returned in​ the​ top ten. Examine the​ SERPS. Then try the​ same search in​ the​ search box in​ the​ Google Toolbar. It's increasingly probable that,​ while the​ returned results won't be wildly,​ hysterically at​ variance with the​ ones you've just seen,​ they will be different to​ a​ significant degree.

Google doesn't give its results out from just one place,​ it​ distributes them from a​ series of​ data centres which are located around the​ world. When a​ new set of​ results is​ sent to​ the​ individual data centres the​ nature of​ telecommunications being what it​ is​ they don't all arrive at​ the​ same time. This results in​ what could be described as​ a​ series of​ mini-Google Dances across the​ range of​ data centres. in​ practice this means a​ search will produce different results from different geographical locations around the​ globe at​ different times. This wasn't a​ problem when it​ was a​ regular and predictable occurrence but now it's so frequent it​ can be confusing for searchers. Worse,​ of​ course,​ if​ my client's in​ the​ States and I'm here in​ the​ UK. I can click through to​ Google America but still there's no telling which data centre I'm going to​ get,​ and I've no idea what my client's going to​ get either,​ which complicates matters even further. Not to​ mention,​ of​ course,​ the​ problem of​ the​ Google "Sandbox" causing sites to​ appear briefly at​ the​ top of​ some SERPS thus muddying the​ search waters still more.

The practical consequences of​ all this are that in​ one set of​ search results I get my old page about Catherine at​ ntlworld appear and the​ page at​ isn't even anywhere in​ the​ SERPS. in​ others,​ neither appear,​ while in​ some the​ ntlworld page is​ in​ the​ top ten with here-be-posters nowhere in​ evidence. Encouragingly,​ though,​ in​ some others the​ here-be-posters page is​ rising rapidly through the​ ranks. So,​ if​ I can't rely on​ a​ stable ranking for input,​ what can I do to​ determine if​ I finally now have the​ content and link strategy right?

Noting an​ increase in​ traffic could well be part of​ the​ answer. With SERPS fluctuating the​ way they are an​ accurate rank is​ difficult to​ pin down but a​ significant rise in​ properly targeted traffic should make its presence felt by an​ increase in​ ROI - and that,​ after all,​ is​ what SEO is​ all about. High ranking itself,​ in​ all the​ confusion,​ is​ starting to​ take a​ back-seat to​ what should have been foremost in​ our endeavours all along,​ an​ increasing volume of​ interested visitors.

Indeed,​ the​ good news for Catherine Bach is​ that,​ judging by her traffic,​ her poster page seems at​ last to​ have found a​ home at​ Her stream of​ visitors,​ quite justly I say,​ rises as​ I speak. I mean,​ Jessica Simpson is​ fine but hey! She's no Catherine Bach!

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