Buyer Beware Free Magazine Trials

Buyer Beware Free Magazine Trials



Buyer Beware: Free Magazine Trials
Retailers know the​ best way to​ pique a​ potential customers interest is​ to​ offer a​ free item .​
Bargain shoppers are always searching for​ a​ great deal and​ think they are receiving more for​ their money when businesses offer merchandise free of​ charge .​
Would be buyers should always look at​ an​ offer for​ free items with a​ discerning eye .​
The old edict almost always holds true if​ something sounds too good to​ be true, it​ probably is.
Business owners are in​ business to​ make money; something nearly impossible to​ do if​ all merchandise is​ given away for​ free .​
Unscrupulous businesses have started to​ sprout up offering free subscriptions on a​ trial basis to​ popular magazines .​
These dishonest companies dupe customers into believing their false claims of​ free trial issues and​ the​ unsuspecting customers often end up with bills and​ unauthorized credit charges for​ these free items.
The premise sounds pretty straight forward .​
Receive a​ specific amount of​ magazine issues free of​ charge .​
It is​ supposed to​ be a​ win-win situation for​ both publishers and​ consumers .​
Consumers get to​ try out the​ magazine free of​ charge to​ see if​ the​ magazine suits their tastes .​
If it​ does they can purchase a​ subscription, if​ not they have not lost any money in​ the​ process .​
Publishers get to​ expose their brand to​ customers in​ hopes that they will commit and​ purchase the​ subscription .​
Unfortunately things rarely work out this way.
Consumers may find that agreeing to​ this free magazine trial unwittingly means signing up for​ book of​ the​ month or​ record clubs without their knowledge .​
This information is​ only divulged once they see a​ charge on their credit cards that they are unfamiliar with .​
These charges can be recurring, even though customers rarely get the​ merchandise they are being billed for.
Customers signing up for​ these free trials must divulge personal information such as​ their name, address, telephone numbers, e-mail addresses, etc to​ qualify for​ their free trials .​
The reason for​ this is​ soon apparent as​ individuals see an​ increase in​ the​ number of​ unsolicited telephone calls, marketing material sent to​ their home address, and​ SPAM sent via e-mail .​
These companies generate large profits by selling customer information to​ mass marketers, who have dozens of​ advertisers interested in​ more customers to​ purchase their services.
Most surprising to​ customers is​ usually the​ first bill they receive in​ the​ mail for​ their free magazines before the​ first issue has even been received .​
Customers are expected to​ make a​ decision as​ to​ whether or​ not they would like to​ continue with the​ subscription sight unseen .​
Should they not respond in​ send in​ payment to​ the​ first bill, the​ second bill with a​ late notice is​ usually received soon after.
Those unhappy with the​ magazine or​ the​ service they receive find that the​ bills received do not stop even after canceling the​ free magazine trial .​
They often find themselves in​ collections for​ failure to​ pay .​
The dishonest magazine subscription service hopes that those affected will not want to​ risk harming their credit scores and​ pay for​ the​ subscription instead.
Unfortunately, the​ shopper out looking for​ a​ bargain find themselves charged yearly as​ many of​ these subscriptions automatically renew .​
Trying to​ contact the​ firm usually proves futile as​ there is​ usually no contact information or​ phone number published.
When trying to​ decide if​ purchasing a​ magazine subscription or​ any other merchandise consumers should be very wary of​ such offers .​
In most instances you never get something for​ nothing .​
In the​ case of​ magazine subscriptions, it​ may be best to​ purchase one or​ two issues at​ the​ newsstand .​
There should be enough information to​ gauge whether or​ not a​ magazines editorial focus is​ worth the​ cost of​ a​ subscription.
Most magazine publishers have developed comprehensive websites as​ a​ compliment to​ their print magazines .​
Some areas are only open to​ current subscribers, but there is​ enough information for​ customers to​ make a​ decision; free of​ charge and​ without receiving any bills in​ the​ mail.




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