Bulk Email Lists

Bulk Email Lists

The Internet has made it​ possible to​ connect millions of​ peoples’ names and addresses from around the world. And the number increases as​ more and more people discover the convenience and the growing necessity of​ the Internet in​ today’s fast-paced environment, where business growth largely depends on information technology. This has created many opportunities to​ encourage below the line marketing strategies.

Enterprising marketers have found the Internet a​ fertile ground to​ launch their products and services. They employ what is​ known as​ bulk email marketing or​ sending advertisements and infomercials to​ email users. in​ the 1990’s, this method went unchecked and unmonitored. This resulted in​ the birth of​ the term spam mail- unsolicited email. And the problem goes on today although measures are being taken to​ stop spammers.

To ensure the success of​ bulk email marketing strategies, the sender must have a​ clean list of​ targeted email addresses. This wills not only help the company assess the success of​ their campaigns; it​ will more importantly curb the risk of​ breaking the anti-spamming laws. Several US states and countries around the world have already enacted these laws to​ protect the public against unwanted mail.

Through the use of​ available software, generating a​ useful addressee list is​ fast and easy. Targeted email addresses can be extracted from URL’s and email service providers. Another option is​ to​ purchase a​ ready made list. This list usually comes from email service providers and agencies that conduct surveys.

Although sending out magazines and newsletters to​ millions of​ addresses through bulk emailing is​ free, companies cannot afford to​ risk the equity of​ their brands by offending people. Your email address lists should only contain those that signify they want to​ receive email from you. Otherwise, your unsolicited advertising will be classified as​ spam mail.

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