Benefits Of SEO For Ecommerce

Benefits Of SEO For Ecommerce

The purpose of​ any business website is​ to​ promote a​ product or​ service online. the​ purpose of​ an​ ecommerce website is​ to​ take it​ one step further and to​ allow your visitors to​ purchase your products or​ services directly from your website. the​ ecommerce website has many great advantages over the​ non-ecommerce website in​ that it​ allows for the​ generation of​ revenue with little-or-no time spent in​ selling past the​ cost to​ have the​ website designed and maintained,​ and it​ does not require the​ visitor to​ call you​ during business hours thus helping secure the​ sale to​ an​ impulse buyer. if​ your website provides all the​ information that the​ buyer would want,​ you​ can save significant money in​ sales time spent in​ that the​ visitor can find all the​ information they need to​ decide to​ buy from you​ without taking up your time or​ that of​ one of​ your sales staff. But ecommerce sites have a​ serious drawback as​ well,​ very few of​ them can be properly indexed by search engine spiders and thus will fail to​ rank highly.

A non-ecommerce website may have the​ disadvantage on​ not being able to​ take the​ visitor’s money the​ second they want to​ spend it,​ however if​ it​ can be found on​ the​ first page of​ the​ search engines while your beautifully designed ecommerce site sits on​ page eight,​ the​ advantage is​ theirs. the​ vast majority of​ visitors will never get to​ see your site,​ let alone buy from you,​ whereas a​ non-ecommerce site may lose sales because they don’t sell online but at​ least they’re able to​ deliver their message to​ an​ audience to​ begin with. So what can be done? the​ key is​ in​ the​ shopping cart you​ select.

The biggest problem with many SEO-friendly ecommerce solutions is​ that they are created after the​ initial product. Shopping cart systems such as​ Miva Merchant and OS Commerce are not designed with the​ primary goal of​ creating pages that will be well-received by the​ search engine spiders. Most shopping cart systems out there today are not in-and-of-themselves even spiderable and require 3rd party add-ons to​ facilitate even the​ lowest form of​ SEO-friendliness. the​ money you​ may have saved in​ choosing an​ inexpensive shopping cart may very well end up costing you​ your business in​ the​ long run,​ especially if​ you​ are using your shopping cart as​ the​ entire site.

There are essentially two solutions to​ this problem. the​ first is​ to​ create a​ front-end site separate from the​ shopping cart. What this will effectively do is​ create a​ number of​ pages that can be easily spidered. the​ drawback to​ this course of​ action is​ that your website will forever be limited to​ the​ size of​ the​ front-end site. the​ second option is​ to​ choose a​ search engine friendly shopping cart system.

Finding an​ SEO-friendly shopping cart system is​ far easier said than done. There are many factors that have to​ be taken into account including the​ spiderability of​ the​ pages themselves,​ the​ customization capacity of​ the​ individual pages,​ the​ ease of​ adding products and changing the​ pages down the​ road,​ etc.

BizAtomic's E3 Ecommerce website is​ a​ feature-rich,​ secure ecommerce solution which allows you​ to​ easily sell your products online. E3 Ecommerce is​ a​ complete solution offering: integration with comparison shopping portals,​ Search Engine Friendly urls,​ powerful marketing & reporting tools,​ built-in content management and an​ easy to​ use administrative interface.

BizAtomic's E3 Ecommerce Version 5 just launched,​ features include:

* Updated Search Engine Friendly (SEF) Urls
* Newest Products (with RSS feed)
* Recently Viewed Products
* Per product META description and META keywords
* Major improvements in​ content management

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