Back In Time To The Advent Of Search Engine Optimization SEO

Back In Time To The Advent Of Search Engine Optimization SEO



As long as​ the​ Internet has been around,​ it​ has remained a​ mystery to​ the​ mainstream public how Web sites are listed at​ the​ top of​ search engine results. There are many theories of​ how search engines and search engine optimization (SEO) initially began.

The 1990s
Alan Emtage,​ a​ student at​ the​ University of​ McGill,​ created the​ first “search” program in​ 1990 called Archie (still in​ use today),​ to​ archive Web documents. the​ following year,​ Gopher started at​ the​ University of​ Minnesota,​ and this is​ when the​ concept of​ search engines began. in​ 1993,​ Matthew Gray created the​ World Wide Web Wanderer,​ the​ earliest known search engine robot that assists with ranking Web sites. But search engines as​ we use them today were born in​ 1994. in​ that same year,​ Galaxy,​ Lycos and Yahoo! were all started,​ two of​ which are still widely popular search engines today.

Yahoo! was among the​ first to​ implement SEO techniques,​ even though at​ the​ time they were unaware of​ the​ potential growth the​ industry would soon have at​ the​ turn of​ the​ century. Yahoo! Founders David Filo and Jerry Yang were trying to​ get their site seen by others on​ the​ Internet by giving it​ more exposure. Some excellent structure and tricky hand-coding,​ their site became more available for new visitors. They were not questioned about ethical business practices because nobody was sure what was considered ethical or​ unethical – there were simply no standards in​ place yet.

As the​ initial search engines were cataloging the​ early Internet,​ many business owners soon learned to​ appreciate the​ value of​ their Web site being listed in​ the​ search engines,​ as​ they first saw increases in​ visitors to​ their Web sites. They began submitting their URLs on​ a​ continuous basis,​ and changed their sites to​ support the​ needs of​ search engine robots. SEO companies started showing up,​ when they began experimenting with the​ concept of​ search engine optimization,​ with the​ emphasis initially on​ the​ submission process alone. Soon afterwards,​ the​ first automatic submission software was released,​ and it​ was then the​ notion of​ Spam came into existence.

The 2000s
SEO professionals have been seen in​ a​ negative light over the​ last five years,​ due in​ part because in​ early 2001,​ enthusiastic webmasters quickly realized they could overwhelm search engine result pages by over submitting Web sites. Unfortunately,​ as​ the​ Internet industry developed,​ search engines quickly became cautious of​ new SEO companies attempting to​ generate visitors for their clients at​ any cost,​ however unfair or​ unethical. Tactics such as​ keyword spamming,​ doorway pages,​ cloaking,​ and hidden white text placed on​ white backgrounds proved too much for the​ search engines to​ tolerate. as​ a​ result,​ the​ search engines replied with numerous countermeasures,​ created to​ filter out any techniques considered spam. That is​ good news,​ although it​ forced ethical SEO companies to​ start using more subtle techniques to​ assist their clients Web sites with obtaining rankings in​ the​ engines.

The “big 3” search engines,​ Google,​ MSN and Yahoo!,​ have recently come to​ the​ realization that SEO as​ an​ industry is​ here to​ stay,​ and to​ maintain effective results,​ they needed to​ accept the​ industry,​ even embrace it,​ and engines eventually partnered with successful,​ ethical SEO companies to​ establish typical standards for fair and ethical optimization. This is​ important to​ help keep information relevant and beneficial to​ visitors while still being unbiased to​ people who create the​ content on​ their Web sites.

The Current State of​ SEO
Today,​ there are major differences in​ how search engines work and how to​ get ranked in​ them. With the​ assistance of​ proper search engine optimization,​ Web sites can now have a​ equal fighting chance of​ obtaining high rankings. Because SEO is​ a​ highly specialized trade that requires both technical skills and business marketing knowledge,​ it​ is​ only through the​ combination of​ these two skills that one can properly implement SEO techniques to​ obtain high search engine rankings. Many SEO specialists have since now realized it​ is​ “search engines or​ bust.”




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