Article Writing The New SEO Master Tool Part 1

Since search engines were invented,​ there has been a​ constant head to​ head between the​ search engine algorithm writers and webmasters. Every time the​ algorithms changed the​ webmasters tried to​ outwit them. the​ internet is​ full if​ conflicting SEO advice on​ how to​ achieve top rankings. This article hopes to​ clear up some of​ the​ confusion.

In the​ beginning it​ was sufficient to​ have an​ adequate amount of​ keywords on​ your website in​ order to​ rank highly in​ the​ search engines. This led to​ keyword spamming,​ a​ practice which still continues today amongst inexperienced webmasters.

Then along came Google and the​ goal posts shifted. Google put more emphasis on​ webpage linking,​ Their thought was simple - if​ one website had a​ link to​ another website,​ then it​ was as​ if​ the​ first website was placing a​ vote of​ confidence for the​ second website's content and therefore the​ second website must be useful and relevant to​ the​ readers of​ the​ first website. Thus the​ Google Page Rank was invented.

Soon the​ webmasters and internet marketers got to​ work. This saw the​ emergence of​ link forms and reciprocal linking sites. Internet marketers declared that the​ more links that appeared on​ your site,​ the​ higher it​ would rank in​ Google. Suddenly link pages from websites started to​ run into multiple pages as​ the​ race was on​ to​ exchange links with whoever would agree. Some sites started to​ have thousands of​ links point to​ their sites and began rising in​ the​ search engine rankings.

Of course the​ game of​ cat and mouse with Google continued as​ the​ search engine giant once again changed its algorithms.

It is​ now widely accepted that previous linking strategies are failing because of​ what Google now expects from links.


Google expects links on​ a​ site to​ be relevant to​ the​ readers of​ the​ original site.


Google gives a​ much higher priority to​ one-way links without a​ reciprocal link in​ return.


It is​ better for the​ anchor text (the actual text that contains the​ link) to​ be keyword relevant to​ the​ content and also to​ vary as​ numerous instances of​ the​ same anchor text without variance can be interpreted as​ keyword spamming.

The importance placed on​ the​ above factors has all but eliminated the​ effectiveness of​ previous linking strategies. Most links on​ link page directories were exchanged with any site who would reciprocate. Therefore most of​ these sites were not relevant to​ the​ original site.

The reciprocal linking strategy also negates the​ one-way linking preferred by Google. Most link directories contain the​ same anchor text in​ all links,​ as​ this anchor text was advertised on​ the​ "link to​ us" page.

Therefore Google now looks upon these reciprocal link directories as​ having no value. They do not distribute page rank and therefore do not help the​ ranking of​ your website.

That is​ why I now describe article writing as​ the​ new SEO Master Tool - please see Part II of​ this article for the​ reasoning.

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