Analyze This Web Analytics

Analyze This Web Analytics

So, you think you’re off to​ a​ good start because you finally got your new Web site up and​ running. You even have one of​ those counters at​ the​ bottom of​ your homepage so you know exactly how many people visit your site. Done patting yourself on the​ back yet? When you are, it’s time to​ move your site to​ the​ next level. It’s time for​ Web Analytics.

Web Analytics may sound like some sort of​ complex configuration for​ your web site, but for​ amateur Web page developer and​ internet retailers, Web Analytics is​ actually an​ incredibly useful, and​ easy, tool. in​ one fell swoop, Web analytics can help you figure out all the​ important information about people who visit your site. Put simply, it’s a​ way to​ study who visits your site, what they do while they are there, and​ why they leave. We’re talking about, all the​ Whos, Whats, Wheres, Whens, and​ Whys.

If you’re looking to​ sell something on your site, Web analytics can tell you what product pages are attracting the​ most viewers, which ones the​ least. the​ tool can even tell you what parts of​ your site are confusing to​ your visitors. and​ it​ can tell you where your biggest customers are coming from.

If you’re looking to​ market yourself on search engines, there’s no better way than Web Analytics. the​ tool allows you to​ figure out which keywords work best to​ drive traffic to​ your site. it​ can help you figure out how many hits you’re receiving from your advertising campaigns. That way, you can build your Web content to​ focus on those keywords and​ campaigns, and​ to​ drive even more traffic to​ your site.

The benefits of​ Web analytics are many, so here is​ just a​ short list of​ the​ main ones.
Web Analytics can:

• provide a​ traffic count. But unlike those basic counters on the​ bottom of​ a​ homepage, Web Analytics can breakdown your visitors by how many are new, or​ “unique,” visitors, and​ how many are repeat visitors, along with what pages, and​ how many pages, they viewed.

• track down the​ IP address of​ your visitors, which is​ like their numerical address on the​ Web where the​ visitors are coming from. Not only that, you can track them down to​ their geographical, real-world location, too, as​ well as​ the​ time of​ day that they came.

• breakdown individual visits by the​ entry page, where the​ person first landed at​ your site, and​ the​ exit page, the​ last page they visited before they left. Entry pages generally show that the​ visitor may have bookmarked your site on that page, probably because of​ its valuable content. Exit pages, on the​ other hand, could be your site’s most boring content.

• count the​ total time that visitors spent on your site, and​ exactly what path they took through the​ site. This can give you the​ better idea about how well-designed your Web page is, so you can learn how to​ better design your site’s navigation to​ direct visitors where you want them to​ go, and​ get them to​ stick around your site longer.

• trace your visitors back to​ the​ links that brought them to​ your site. the​ more links other Web sites have to​ your pages, the​ better. On the​ other hand, visitors may have come straight to​ your site, which is​ also not too shabby. it​ could mean that word-of-mouth on your site is​ working.

• weigh the​ value of​ search engine keywords in​ your Web content. You could find out what search terms visitors are using at​ your site. and​ you could also analyze which terms people are using at​ search engines to​ find your site. Either way, it’s a​ great way to​ optimize your content to​ what your visitors are looking for.

The ultimate benefit of​ Web Analytics is​ to​ make your site more worthwhile to​ its visitors. But of​ course, you want to​ make it​ more worthwhile to​ you too.

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