An SEO Tip Pay Attention To Your Imbedded Links



Optimizing any web page involves both on-page and off-page optimization. Whereas on-page optimization emphasizes the​ use of​ carefully selected keywords to​ write a​ web page,​ off-page optimization is​ all about building links to​ the​ web page from other web pages as​ well as​ other websites. the​ leading search engines’ ranking algorithms have placed much importance on​ links that it​ is​ not possible to​ achieve a​ high-ranking based solely on​ competitive keywords.

Links

There are two basic types of​ links used in​ websites. One is​ the​ navigational link which connects pages within a​ site. the​ other one is​ the​ hypertext link which offer parenthetical material,​ footnotes,​ digression or​ parallel themes that can serve to​ provide relevant information in​ relation to​ the​ main content of​ the​ page. Both types of​ links however,​ can be disruptive or​ problematic in​ the​ overall site design when not used in​ its proper context.

Links can distract attention especially if​ a​ paragraph or​ text is​ filled up with invitations to​ readers to​ proceed to​ other pages or​ sites. This threatens the​ smooth flow of​ content as​ readers jump from one page or​ site to​ another. the​ context of​ information can entirely be altered as​ readers find themselves in​ an​ unrelated territory without the​ benefit of​ any introduction or​ proper explanation.

The primary purpose of​ having links is​ the​ reinforcement of​ an​ author’s original message by providing a​ choice of​ connected materials. Links should be geared towards pointing to​ other resources within the​ site which uses related texts or​ visuals. a​ reader should be made clearly aware when he/she leaves one website and enters another through a​ link.

Good hypertext linking aims to​ maintain a​ site’s contact with its readers. a​ simple link will usually work within a​ single browser window where the​ original content disappears substituted by the​ linked page. This can be avoided by adding the​ TARGET = “main” argument to​ link tags. Through this,​ the​ linked page will appear in​ a​ new browser window in​ front of​ the​ original one which allows the​ reader to​ access the​ new material without losing visual contact with the​ original site. the​ use of​ frames is​ another way to​ maintain narrative and design context. Frames can be used to​ split the​ browser screen between site navigation and the​ material intended to​ be brought out.

Website navigational links can be provided through plain text links,​ JavaScript links,​ PHP links or​ graphical links. Plain text links are the​ easiest to​ implement and its use is​ recommended even if​ other link types are being used as​ a​ main navigational structure. All search engines are able to​ follow them although it​ can be very difficult to​ maintain them for websites that have more than 50 pages. Providing careful attention to​ website design can address problems associated with this. JavaScript navigation is​ used to​ build complex drop down menus for large websites. it​ offers the​ advantage of​ an​ almost effortless change procedure once it​ is​ implemented but it​ requires more knowledge and expertise to​ implement. However,​ this type of​ link is​ not followed by search engines hence the​ pages referenced by the​ said links may not be indexed without some other form of​ navigation provided.

Linking in​ Relation to​ Usability

Usability is​ the​ ability to​ successfully and confidently learn or​ complete a​ task with a​ reasonable amount of​ comfort provided to​ the​ end user. Usability in​ the​ eyes of​ a​ website designer or​ application developer is​ being able to​ design and build websites that can be understood and easy to​ use in​ accomplishing a​ task. it​ is​ essentially about meeting the​ needs of​ customers and anticipating their other needs to​ help them reach their goal through a​ website that is​ true to​ its own goal of​ providing the​ right information or​ at​ least access to​ it.

A usable website stands to​ reap the​ benefits of​ conversion and customer satisfaction. a​ website should be able to​ tell the​ reader what it​ is​ all about,​ what product or​ services are being offered and what procedural steps are being taken that will earn the​ trust of​ customers. Most importantly,​ it​ should be able to​ meet the​ needs of​ both humans as​ well as​ search engines. Both are intent on​ understanding a​ web page,​ knowing how to​ get to​ the​ next relevant page and being able to​ find that all important link. the​ information structure of​ a​ website should be construed in​ a​ way that would enhance the​ speed and understanding of​ it.

The priority of​ SEOs is​ to​ get clients’ web pages into search engines and directories as​ well as​ to​ have them ranked good enough to​ be found by end users. Marketing and usability should come hand in​ hand so that the​ site owner does not only have prime spots in​ search engines but also customer conversion as​ well. the​ ultimate challenge of​ any website developer is​ to​ be able to​ ultimately build sites for people and not for search engines only.

A link has two ends – the​ source anchor and the​ destination anchor. the​ term link however,​ usually refers to​ the​ source anchor while the​ destination anchor is​ called the​ link target. the​ most common link target is​ a​ URL (Uniform Resource Locator) used in​ the​ World Wide Web which can refer to​ a​ document such as​ a​ web page,​ other resource or​ to​ a​ position in​ a​ web page which is​ achieved by means of​ an​ HTML element.

Hyperlinks are usually displayed in​ a​ web browser by some distinguishing way such as​ a​ different color,​ font or​ style. the​ usage of​ a​ mouse cursor changing into a​ hand motif may also indicate a​ link in​ a​ graphical user interface. Links in​ most graphical web browsers are displayed as​ underlined blue text when not cached and underlined purple text when cached.

Having the​ right link in​ the​ right place at​ the​ right time and page is​ the​ dream of​ any website owner. Most pages have some type of​ main navigation to​ access major categories within the​ site. Another set of​ links pointing to​ things like a​ privacy policy may also be seen. Many sites use secondary navigation on​ pages within sections of​ the​ site. a​ different section may provide a​ different set of​ links in​ the​ secondary navigation which can be very helpful to​ users and search engines. the​ navigational links are often seen in​ a​ content-rich area on​ a​ page. it​ is​ very common to​ see links embedded within the​ text in​ the​ content area of​ web pages which is​ very advantageous from a​ search engine optimization point of​ view. One of​ the​ existing dangers of​ this practice is​ when these links are missed due to​ the​ reader’s natural tendency to​ just scan the​ pages due to​ time constraints. Embedded links should be placed within the​ content in​ a​ way that they can easily be seen. Having too many can make it​ very difficult to​ read the​ text on​ a​ page. Confine these kinds of​ links to​ the​ most important and outstanding links. the​ rest of​ the​ links can be placed in​ other critical parts of​ the​ page.





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