An Introduction Primer To SEO

An Introduction Primer To SEO

What is​ Search Engine Optimization (SEO)?

It can be defined as​ the​ process by which a​ site’s rankings in​ the​ search engines are increased for the​ keywords it​ is​ optimized for. Good SEO keeps both the​ user and the​ search engine in​ mind. Things that look beautiful on​ your site may have a​ negative influence on​ your site’s ranking. Good content ensures return visits. Keyword enriched content ensures that people will find your site.

How many people do you​ know who actually look at​ the​ fourth or​ tenth page of​ a​ search engine’s results page? Most people only look at​ the​ first ten to​ twenty search results. SEO can get your site ranked in​ the​ first bundle of​ results.

Aspects of​ SEO: Content

The web is​ indexed with keywords. the​ user types in​ a​ keyword string,​ exact phrase or​ a​ single keyword to​ find a​ relevant page. Information specialists make use of​ advanced searching techniques to​ find deep web content such as​ information imbedded in​ databases or​ dictionaries,​ but the​ average user thinks of​ the​ first thing associated with his query and types it​ in. That is​ why broad keywords on​ your site will not generate enough traffic because many thousands of​ pages have that exact keyword. you​ need specific keywords and keyword phrases.

There must be enough content on​ the​ page. Too little information guarantees that the​ keywords cannot be repeated enough without keyword stuffing. Keyword stuffing is​ where there are too many of​ the​ same keyword on​ a​ page. Search engines will rank your page lower if​ they see your page as​ stuffed.

Keyword density must be balanced with their relation to​ the​ rest of​ the​ page. This means that your main keywords must appear in​ certain areas of​ the​ page. They must preferably stand out from the​ rest of​ the​ text. There are a​ number of​ ways to​ do this but it​ is​ a​ new topic.

SEO: Meta Tags

There cannot be enough emphasis on​ Meta tags. Meta tags are in​ the​ invisible part of​ your page. it​ forms part of​ the​ source code. This is​ where the​ Title,​ Description,​ and Keywords,​ are placed for the​ search engines. Most engines will not be able to​ find your site if​ a​ Meta Tag is​ not present. This area is​ very important because this is​ where you​ place your main keywords and the​ description of​ your site. Once again,​ the​ relation to​ the​ title,​ description and content becomes important. Don’t stuff this area with long descriptions since the​ search engines will throw your page out if​ the​ description is​ too long,​ or​ the​ keywords repeated three or​ more times. Keep a​ balance.

You must write a​ robot.txt file for the​ spiders to​ exclude certain parts of​ your page. the​ reason is​ that most of​ them cannot read Java,​ and CGI scripts. There are a​ number of​ extensions to​ pages that will lead to​ exclusion from search engines.

Other SEO factors that also influence the​ way your page will indexed:

- ALT,​ TITLE,​ and AUTHOR tags.

- Number and quality of​ links to​ your site.

- Links from your site.

- Sitemap for search engines.

- Names of​ links to​ your other pages.

- Color and total number of​ links

These are just a​ few of​ the​ online and offline factors that influence your ranking. SEO is​ needed to​ make your page visible on​ the​ Internet where you​ have to​ compete with other sites.

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