All About Off Page SEO

All About Off Page SEO



Search Engine Optimization,​ or​ SEO,​ is​ a​ science of​ sorts that would enable you​ to​ ensure a​ favorably prominent position for your website in​ search engine results pages (SERPs). And since 80% of​ your traffic would come from the​ search engines,​ SEO methods take on​ a​ critical importance in​ the​ success of​ your online endeavor.

There are two kinds of​ SEO,​ on​ page and off page. This article will tackle the​ latter.

Off page SEO is​ all about the​ things you​ could to​ get a​ high page rank (PR) for your website after it​ has already gone live. These are the​ things which you​ actually execute outside the​ pages of​ your website,​ hence the​ name of​ this type of​ SEO.

What are these steps?

Well,​ all of​ them are concerned with building your link popularity. Your link popularity represents the​ number of​ back links your website has. to​ check you​ website’s current link popularity,​ head over to​ http://www.linkpopularity.com and use the​ free tool that can be found there. the​ higher your link popularity,​ the​ higher your PR will be.

Building your link popularity involves increasing the​ number of​ websites that will link to​ yours. This is​ easier said than done. It’s not a​ matter of​ getting reciprocal links like “you link to​ me and I’ll link to​ yours.” Google,​ in​ particular,​ despise reciprocal linking. you​ have to​ get unilateral links to​ your website.

The best way to​ do this is​ by ensuring that you​ have unique,​ highly informative content. Really,​ this is​ the​ number one strategy to​ invite websites to​ link to​ yours. But your content in​ the​ realm of​ on​ page SEO,​ and it​ is​ assumed that you​ have made all efforts to​ ensure great content.

What are the​ other ways by which you​ could build your link popularity? Try the​ following techniques:

• Article marketing. There are thousands of​ article directories on​ the​ Internet. you​ could submit articles to​ these websites. For every submission,​ you​ will be allotted a​ resource box where you​ could introduce yourself and share a​ link to​ your website. Now,​ some of​ these article directories have high page ranks. if​ your articles are accepted,​ they will be included in​ their pages. Having a​ website with high PR linking to​ yours would go a​ long way in​ increasing your own page rank. Additionally,​ if​ you​ will submit just one article to​ a​ thousand directories,​ you’d have a​ thousand pages linking to​ your website! Sounds like a​ daunting task? There are article directory submission services available. Seek them out. For as​ low as​ $25,​ they could submit your articles to​ as​ many as​ 200 directories.

• Forum marketing. There are online communities dedicated to​ the​ subject that your website is​ serving. Seek them out,​ then join them. You’d be allotted a​ signature box,​ which would appear in​ your every post. in​ your signature box,​ you​ could leave a​ link to​ your website. Then post as​ many significant messages as​ you​ could. For every post you​ will make,​ you’d have a​ page linking to​ your website.

• Advertise at​ http://www.craigslist.com . Now here’s a​ novel strategy. the​ website http://www.craigslist.com is​ a​ well known classifieds website with a​ PR7 score. a​ PR7 score is​ rarely high! to​ have a​ link in​ a​ website like this would give a​ tremendous boost to​ your own website. Simply go to​ that site and choose the​ category that your pages belong to,​ then post your advertisement,​ with your link of​ course. it​ doesn’t matter that no one would get to​ read it. What matters is​ that the​ search engine spiders would find your website as​ they would come from a​ PR7 site.

• Look for partners who are willing to​ include your list in​ their pages. the​ easiest way to​ do this is​ to​ use the​ free tool at​ http://www.webconfs.com/backlink-builder.php .

• Try triangular linking. Google despises reciprocal linking,​ but triangular linking is​ one way of​ going around this limitation. Look for two or​ more webmasters who are willing to​ give it​ a​ shot. Webmaster a​ could post a​ link to​ Webmaster B’s website in​ his own pages. Webmaster B can post a​ link to​ Webmaster C’s website in​ his own pages. And webmaster C can post a​ link to​ Webmaster A’s website in​ his own pages. it​ may enforce the​ same principle as​ reciprocal linking,​ but the​ search engine spiders are not programmed to​ figure this out… yet.

NOTE: you​ have full permission to​ reprint this article within your website or​ newsletter as​ long as​ you​ leave the​ article fully intact and include the​ "About the​ Author" resource box. Thanks! :-




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