Advertising On Celebrity Fan Sites

Advertising On Celebrity Fan Sites



Advertising On Celebrity Fan Sites
Online advertising isn’t quite the​ same as​ advertising anywhere else. ​
On the​ web, ads are everywhere. ​
In fact it​ is​ safe to say that the​ Internet is​ one gigantic billboard.
Online advertising also differs from regular advertising in that glitzy, gimmicky logos or​ images or​ even taglines don’t cut it. ​
Usually, the​ people who use the​ Internet are looking for​ specific items of​ information and​ ​ just tune out the​ various gimmicks that companies use for​ their commercials.
This may be because when the​ net was young and​ ​ still mostly dialup, the​ ads were banner types which were pretty but really heavy. ​
Though broadband has now replaced dialup, Internet users prefer ads that are light and​ ​ easy and​ ​ preferably unobtrusive to their research.
What is​ the​ same, whether you advertise online or​ offline is​ that people connect with people. ​
In general, they respond better to ads that appeal to their values or​ feature something they can relate to. ​
They relate better to commercials that feature people.
For example, if​ ​ your product is​ about health care, they are more likely to respond to a​ doctor than to anyone else. ​
if ​ your product is​ about basketball shoes, they are more likely to respond to a​ basketball player. ​
Basically, you choose a​ spokesperson that your prospective buyers will believe or​ listen to. ​
The only exception to this rule seems to be celebrities. ​
For some reason, people will believe almost anything celebrities say, whether or​ not they themselves are suited for​ the​ product or​ not.
Now, hiring a​ celebrity to endorse your product can be a​ really expensive thing. ​
Most celebrities charge high, after all you are trying to ride on to their popularity. ​
Their manager will make sure that they get the​ most out of​ being your commercial model.
Unlike regular advertising, however, there is​ a​ way to cash in on the​ popularity of​ celebrities without having to pay an exorbitant rate. ​
They are called celebrity fan sites. ​
These are sites about a​ celebrity that may or​ may not be owned or​ maintained by the​ celebrity who is​ featured. ​
Usually these sites are run by a​ fan of​ the​ celebrity, hence the​ term celebrity fan site.
Here is​ a​ truth that artists who last long in the​ industry know. ​
The fans control their world. ​
The acceptance of​ the​ public of​ their image, their composition, their design, their performance determines how much money they will earn.
The fans are also the​ ones who search the​ Internet the​ most about information about their favorite, and​ ​ some not so favorite celebrities. ​
Celebrities are among the​ highest searched items on the​ net. ​
Over 40 million queries about them are made a​ day.
Thanks to search engines, these celebrity fan sites get quite a​ bit of​ exposure. ​
They talk about their favorite singer, actor, model, or​ athlete. ​
They have interesting information that attracts even more fans of​ their favorite star.
That’s a​ lot of​ traffic that businesses can utilize. ​
All the​ companies need to figure out is​ which ones of​ the​ many celebrities will their target group be likely to visit. ​
This will help you get the​ necessary exposure that your product needs.
One way to look at ​ it​ is​ as​ sponsorship. ​
a​ lot of​ TV shows or​ segments are sponsored by various companies. ​
They allow these TV shows or​ segments to stay on the​ air. ​
In exchange, these shows flash their logos of​ their sponsors during commercial breaks.
Online advertising has an advantage here. ​
Unlike TV where the​ sponsor has to wait for​ their commercial spot, online advertisers have their ads constantly on the​ page on specified areas. ​
Visitors can see them all the​ time as​ they surf the​ celebrity fan site. ​
Depending on the​ agreement, some sites will even allow the​ advertiser to have their ads on various pages of​ the​ site, so no matter where they travel on the​ actual site, they still see your product on display in a​ prominent area.
Putting an online ad on celebrity fan sites is​ a​ lot less expensive than paying for​ airtime on television. ​
The cost is​ a​ lot lower and​ ​ you get more exposure since you are not limited to just your national public. ​
Keep in mind that the​ Internet is​ on a​ global scale.
These celebrities have fans all across the​ world. ​
The celebrity fan sites, being on the​ net, have a​ global reach. ​
if ​ your business caters to the​ international market here is​ another reason why you may want to place your ad on a​ celebrity fan site.
People like to be in touch with people. ​
They like to know what’s going on with their favorites. ​
So of​ course, they will look up news on their idols and​ ​ voila! When they visit the​ sites about their favorite star, there’s your ad. ​
Isn’t that great exposure?
People often idolize celebrities because they see something in these people that they would someday like to achieve, whether it​ is​ a​ physical, mental, social or​ maybe just a​ financial thing. ​
They long to be as​ beautiful or​ as​ smart or​ as​ attractive to the​ opposite sex. ​
Some may just long to be as​ fit or​ as​ skilled an athlete. ​
Whichever aspect it​ is​ that they admire in these stars, if​ ​ your product is​ something that can help them come close to achieving that goal, they may just click on your ad.
You will need to do some research to find the​ best celebrity fan site on which to place your ad. ​
You do want to get the​ most for​ your money and​ ​ there are hundreds of​ celebrity fan sites out there. ​
You are looking for​ the​ one that attracts the​ most number of​ fans who are also part of​ your target market.
If you find the​ celebrity fan site you like, make sure to check out the​ contact details of​ the​ site owner right away. ​
Most of​ them will have a​ link on their site marked as​ contact us. ​
Once you get in touch with them, you just need to negotiate for​ a​ prime spot on their site. ​
Don’t wait too long! Other businesses want that spot.




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