Advertising In Rss Feeds

Advertising In Rss Feeds

As publishers have moved towards monetizing RSS feeds, their have been vibrant discussions as​ to​ whether advertisements in​ feeds are viable or​ whether they will drive subscribers away. at​ the​ end of​ the​ day while it​ appears that many are discussing the​ philosophical approaches to​ ads in​ RSS feeds few are taking the​ time to​ examine the​ options available for​ inserting advertisements in​ feeds.

Ultimately the​ advertisements served are going to​ determine the​ success of​ RSS as​ an​ advertising medium. the​ ads served must be related to​ the​ content contained in​ the​ feed. if​ the​ RSS feed contains quality content, the​ ads are relevant, and​ the​ volume of​ ads is​ in​ balance with the​ volume of​ content served, advertising in​ RSS feeds will succeed.

Take a​ closer look at​ some of​ the​ ad serving options currently available for​ RSS feeds.

Review of​ Current Options

Google AdSense for​ Feeds
Google's AdSense for​ Feeds offers contextually targeted advertisements, with a​ wide selection of​ advertisers. Google chooses not to​ divulge the​ percentage of​ revenue that is​ shared with the​ publisher, so it​ is​ difficult if​ not impossible to​ predict monthly revenue. the​ current Google AdSense system for​ feeds is​ tied to​ blogs and​ does not appear to​ be overly flexible.

Pheedo displays categorized advertisements rather than contextual advertisements. the​ upside to​ this is​ that Pheedo's advertisements can be used in​ conjunction with Google AdSense or​ AdSense for​ feeds without violating Google's contract. Pheedo works with the​ publisher to​ serve advertisements from similar or​ related categories associated with the​ feeds contents.

Pheedo's system allows for​ advanced ad filtering, giving publishers control over keyword ad filtering, specific ad filtering or​ url filtering. Pheedo's system also allows publishers to​ sell ads to​ existing advertisers whom they already have a​ relationship. the​ revenue split is​ 50% and​ feeds can be a​ sponsored flat rate advertisement or​ a​ pay-per-click advertisement, where the​ publisher is​ only paid if​ the​ advertisement is​ clicked.

Kanoodle for​ Feeds
Kanoodles systems for​ providing advertisements for​ feeds is​ similar to​ Google's but they do not have the​ breadth of​ advertisers that Google boasts. Advertisements are served based on topics, not to​ keywords. Kanoodle shares 50% of​ the​ revenue generated from the​ advertisements with the​ publisher serving the​ ad.

Evaluating Options
When evaluating feed ad serving solutions consider the​ following:

1. Ad Relevance
In order to​ generate revenue from RSS advertisements or​ for​ an​ advertising campaign to​ succeed using RSS as​ a​ channel. it​ is​ absolutely critical that the​ advertisements served in​ the​ feed contain related content, the​ more related the​ content the​ higher the​ likelihood that the​ advertisements will be of​ interest to​ the​ reader and​ clicked. Also the​ closer the​ content relates to​ the​ feeds theme the​ higher the​ likelihood the​ reader will have genuine interest in​ the​ product or​ service being advertised.

2. Ad Ratio
Publishers need to​ retain control over the​ frequency of​ advertisements. Readers will become frustrated with feeds that are heavily laden with advertisements and​ genuine content.

The advertiser is​ happy as​ they are reaching a​ targeted audience the​ publisher is​ happy because their advertisement is​ being clicked and​ generating revenue.

3. Clearly Denoted as​ Ads
The debate over editorial control and​ advertisements rage on. it​ is​ generally considered proper net etiquette for​ publishers to​ clearly mark advertisements to​ distinguish them from editorial web content. When selecting a​ RSS advertising partner consider the​ context in​ which the​ advertisements are displayed. Does it​ blend with the​ feed or​ site, while still being clearly marked sponsored material? or​ does the​ content blend so well that it​ appear as​ a​ product or​ service endorsement from the​ publisher? Credibility and​ reputation online matter, and​ the​ segregation of​ advertisements and​ ensuring they are properly denoted as​ such will go a​ long way to​ enhance credibility with readers.

Clearly as​ RSS increases in​ popularity publishers are looking for​ ways to​ monetize their content. RSS in​ advertising is​ a​ logical step, and​ striking a​ balance between quality, consistent content and​ occasional related advertisements will lead to​ the​ success of​ advertising in​ RSS feeds. if​ the​ balance is​ not found, publishers may be forced to​ move to​ a​ subscription RSS feed model.

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