Advertise To Millions 5 Pay Per Click Advertisement

Advertise To Millions 5 Pay Per Click Advertisement



Introduction:

This is​ a​ series of​ articles about marketing and​ advertising. There are different ways you can reach an​ audience of​ millions of​ individuals all around the​ world. I show you on this series how to​ implement profitable strategies in​ your marketing career.

It has been said that “what matters is​ not what you sell but how you promote it.” So, the​ secret to​ success lays within your marketing techniques. That’s why it​ is​ very important for​ business owners to​ develop skills which allow them to​ increase the​ sales of​ their products.

One of​ the​ most important skills you must have is​ the​ ability to​ reach a​ lot of​ people quickly. to​ do this you need to​ realize how powerful media is​ an​ how it​ can drastically increase your revenues.


– Pay per click advertisement –

This particular strategy won’t bring you millions of​ customers but I have included it​ here anyway, because I know that a​ lot of​ people use it​ to​ advertise their products on the​ Internet and​ it​ gives them very positive results.

What is​ it​ about? Well, here we go...

Sophisticated search engines like Google and​ web directories (E.g. Yahoo) have developed advertisement programs which allow you to​ advertise in​ a​ new and​ innovative way. if​ you have ever used Google or​ Yahoo you may have already noticed some ad messages to​ the​ right of​ the​ screen. They are called text ads and​ they are much more effective than banners.

It works as​ follows. First you sign up with Google adwords https://adwords.google.com/ or​ Yahoo Overture http://www.content.overture.com/d/. These programs allow you to​ advertise on the​ Internet on a​ paid basis. Let me explain . . .

Once you join, you will have the​ opportunity to​ customize your ads. You will be able to​ set up everything as​ you please: the​ message you will deliver to​ your potential clients, the​ keywords you are going to​ use, the​ name for​ your ads, etc.

Then you will choose how much you want to​ pay for​ those keywords. for​ example if​ you own a​ real estate related business, and​ you want surfers that are looking for​ real estate related information to​ see your ad, then you will bid on that particular keyword.

The bidding starts at​ $0.05 per click and​ goes up. You only pay whenever someone clicks on your ads and​ you choose how much you want to​ pay for​ each click. You also decide the​ time frame of​ your advertising campaigns, how many clicks to​ receive in​ specific time periods, etc.

You will pay the​ amount you bid on, whenever someone clicks on your ad. if​ you bid $0.05 per click and​ you run and​ advertisement campaign with $30.00 then you may receive 20 clicks per day for​ thirty days. in​ that case you would be choosing to​ spend $1 per day, but you can also spend the​ whole amount in​ one week or​ one day.

It all depends of​ your preferences and​ what is​ more convenient to​ you. Also keep in​ mind that the​ higher you bid, the​ more exposure you get. if​ you bid too low, then your ads wont be very popular. a​ marketer that chooses to​ spend $1 per click will have a​ better exposure than that one who chooses to​ spend only $0.15 per click on the​ same keyword. Do you get the​ point here? This is​ a​ competitive thing.

Now, you may be wondering why do I refer you to​ a​ paid advertising technique when there are so many ways to​ advertise for​ free on the​ Internet as​ I have already described in​ other articles. the​ reason is​ basically that not every marketer is​ equal.

What may suit you perfectly, may be a​ waste of​ time or​ money for​ someone else and​ vise versa. So, I compiled many different advertisement techniques used by the​ most successful advertisers and​ presented them to​ you in​ this series so you choose the​ ones you like the​ most.

As you can see, this technique can increase your exposure and​ help you get more clients. You can read about other effective marketing techniques from my other articles on this series.




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