Advertise No Matter If You Are Big Or Small

Advertise No Matter If You Are Big Or Small



Advertise, no matter if​ you are big or​ small
What is​ your attitude as​ a​ small town businessman when it​ comes to​ advertising or​ taking help of​ an​ advertising design agency to​ provide creative design solutions? I​ bet, more often than not it​ is​ on the​ lines of​ What ever is​ left over, we'll use for​ advertising .​
Well, you are not alone .​
Most of​ the​ small town businessmen treat advertising as​ such, as​ they feel that they know most of​ their customers who will come back, advertising or​ not .​
Fair enough, but what if​ you have a​ competitor within the​ town or​ even without in​ the​ form of​ E-commerce ensuring doorstep delivery and​ definitely much larger choice .​
You getting the​ point?
Competition or​ not, you always need to​ remind your customers that you are there and​ what value you bring to​ them .​
This way you not only ensure that loyal customers remain so, but you net new customers .​
Remember marketing and​ advertising is​ an​ investment, not an​ expense .​
Without enough money put aside for​ advertising your sales can go down and​ you suddenly have less and​ less for​ promotion .​
You advertise most when you need business .​
You advertise more when you don't.
A small-budget advertiser doesn't have the​ ''deep pockets to​ develop big advertising campaigns or​ go for​ top shot advertising design agency .​
In this case you need to​ break the​ rules to​ be noticed .​
Avis did it​ by admitting they were Number 2 in​ the​ car rental business and​ that campaign took them from 6th place to​ second place.
Now you must be wondering is​ there any sure shot way of​ advertising which not only is​ cost effective but has maximum impact .​
To be sure, there isn’t any readymade formula for​ bull’s eye hitting creative design solutions but this article proffers some tips to​ get this sort of​ marketing in​ place .​
Before we get to​ the​ tips let's look at​ the​ basic strategies of​ successful advertising.
* In order to​ be successful, your advertising must provide a​ consumer benefit or​ solve a​ problem.
* That benefit or​ solution must be wanted by the​ consumer.
* the​ product or​ service you are offering must be tied directly to​ that benefit or​ solution.
* the​ benefit or​ solution must be distinctly communicated through medial advertising .​
In other words, be clear, forget the​ advertising glitz and​ make sure the​ message isn't lost in​ the​ ad.
Average cost of​ advertising is​ usually 1 to​ 5% of​ gross sales, which can vary according to​ location, local advertising rates, and​ industry .​
Budget conscious advertisers must achieve top results for​ their advertising dollar .​
Expand your dollars by adopting some creative techniques.
Some Tips
* Place your ads in​ off hours or​ in​ unusual locations on discounted rates .​
This will help you in​ containing the​ cost .​
Many times you can still reach your target market with these spots.
* Instead of​ a​ one-time big splash ad, be consistent with frequent small ads that work to​ keep reminding your customers of​ your presence.
* Consider advertising in​ regional issues of​ national magazines .​
The costs are lower and​ you can reach your target market .​
TV Guide is​ also a​ good choice .​
It stays around for​ at​ least a​ week.
* Sponsor a​ community event if​ you can like a​ fun-run, golf tournament, or​ other event that will be well publicized in​ the​ community .​
Your name may not be prominently displayed but sometimes the​ positive exposure in​ the​ community will bring in​ new customers.
* Exploit the​ media you choose to​ the​ fullest .​
If your message is​ verbal, you don't need TV .​
Use radio, billboards and​ newspapers to​ the​ fullest.
* Consider direct mail .​
a​ letter and​ brochure before customer contact can increase business.
*Hire an​ advertising design agency which might not be top of​ the​ heap, but can get creative and​ specializes in​ interactive campaigns to​ provide you with creative design solutions.
I hope these tips will help your business grow .​
Not all may be relevant to​ your particular situation .​
Hopefully, they will illustrate the​ importance to​ plan and​ control your advertising budget.




You Might Also Like:




No comments:

Powered by Blogger.