Advertise Dont Spam

Advertise, Do not Spam
There is​ a​ fine line between advertising and​ spam and​ unfortunately many business owners do not understand the​ difference between the​ two .​
This is​ important because while a​ cleaver, well planted Internet marketing campaign can help to​ attract new customers and​ keep existing customers loyal, spam is​ likely to​ alienate both new customers and​ existing customers .​
This can be extremely damaging to​ profit margins for​ the​ business owners .​
This article will take a​ look at​ a​ few basic Internet marketing strategies such as​ banner ads, email campaign and​ message board posts and​ describe how each can quickly cross the​ line from cleaver advertising to​ spam.
Banner ads are one of​ the​ most popular strategies which accompany an​ Internet marketing plan .​
These ads are usually ads which appear at​ the​ top of​ websites and​ span the​ width of​ the​ website .​
It is​ from this appearance that they earned the​ name banner ads but actually banner ads can refer to​ ads of​ a​ variety of​ different sizes and​ shapes which appear in​ an​ array of​ different locations on a​ website .​
In many cases the​ business owner purchases advertising space on these websites but the​ banner ad may also be placed as​ part of​ an​ exchange or​ an​ affiliate marketing campaign .​
Banner ad exchanges are situations in​ which one business owner posts a​ banner ad on his website in​ exchange for​ another business owner posting his banner ad on the​ other website .​
These agreements may be made individually between business owners with complementary businesses or​ as​ part of​ exchanges facilitated by a​ third party .​
In the​ case of​ affiliate marketing, an​ affiliate posts and​ advertisement for​ your business in​ exchange for​ compensation when the​ banner ad produces a​ desired effect such as​ generating website traffic or​ generating a​ sale .​
The terms of​ these agreements are determined beforehand and​ are generally based on a​ scale of​ pay per impression, pay per click or​ pay per sale or​ lead .​
Now that you understand what banner ads are, it​ is​ also important to​ understand how they can be overused and​ appear to​ be spam .​
Judiciously placing your banner ad on a​ few websites which are likely to​ attract an​ audience similar to​ your target audience is​ smart marketing, placing your banner ad on any website which will display the​ ad regardless of​ the​ target audience can be construed as​ spam .​
Internet users who feel as​ though your banner ads are everywhere they turn will not likely take your business seriously and​ are not likely to​ purchase products or​ services from you as​ a​ result of​ your banner ads .​
Email campaigns can also be very useful tools in​ the​ industry of​ Internet marketing .​
These campaigns may involve sending periodic e-newsletters filled with information as​ well as​ advertisements, short, informative email courses or​ emails offering discounts on products and​ services .​
Loyal customers who opt into your email list will likely not view these emails as​ spam and​ may purchase additional products and​ services from your business as​ a​ result of​ this marketing strategy .​
Additionally, potential customers who have specifically requested additional information on your products and​ services will also find this type of​ marketing to​ be useful .​
However, email recipients who did not request information are likely to​ view your emails as​ spam .​
Harvesting email addresses in​ a​ deceptive manner and​ using these addresses to​ send out mass emails will likely always be considered to​ be spam.
Finally, message boards provide an​ excellent opportunity for​ business owners to​ obtain some free advertising where it​ will be noticed by members of​ the​ target audience .​
If the​ products and​ services you offer appeal to​ a​ specific niche, it​ is​ worthwhile to​ join message boards and​ online forums related to​ your industry of​ choice .​
Here you will find a​ large population of​ Internet users who may have an​ interest in​ your products .​
You might consider including a​ link to​ your business in​ your signature or​ posting the​ link when it​ is​ applicable to​ the​ conversation .​
However, care should be taken to​ carefully review the​ message board guidelines to​ ensure you are not doing anything inappropriate .​
This technique is​ smart marketing .​
Conversely, replying to​ every message with a​ link to​ your website when it​ is​ not relevant to​ the​ conversation is​ likely to​ be construed as​ spam by other members .​
Once they begin to​ view your posts as​ spam, they are not likely to​ visit your website via the​ links you post.

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