Advanced SEO The Characteristics Of A Perfect Incoming Link

Advanced SEO The Characteristics Of A Perfect Incoming Link

What is​ a​ quality incoming link? This article describes the​ key characteristics of​ a​ perfect link. For explanation purposes,​ the​ sample company is​ a​ shoe retailer called Fred's Sports,​ and the​ keyword phrase being optimized for is​ "blue Nike sneakers".

Key word phrase in​ anchor text

Unless you​ put your keyword phrase in​ the​ anchor text (the text that describes the​ web site being linked to),​ you​ are wasting a​ lot of​ link power. Unfortunately a​ lot of​ people don't know this an​ end up putting their company name in​ the​ link text rather than the​ keyword phrase that they want their company to​ be found by. Much better that they link anchor says "blue Nike sneakers" than "Fred's Sports Store".

The link is​ from a​ relevant page

Google and the​ Google-powered search partners seek relevance in​ the​ interconnectedness of​ web pages. Incoming links should be from pages where the​ content on​ that page is​ related to​ the​ content of​ the​ page that is​ being linked to. a​ fishing related page linking to​ a​ casino site is​ an​ example of​ a​ non-related link. a​ jogging related page linking to​ a​ blue Nike sneakers product page is​ related and is​ looked upon favourably by the​ search engines.

the​ link goes to​ a​ relevant page

Another mistake that people make is​ always linking to​ the​ home page rather than to​ the​ most relevant page to​ the​ anchor text. if​ the​ link anchor text is​ "blue Nike sneakers" then the​ link should go to​ a​ page about blue Nike sneakers,​ not the​ home page. This is​ by far and away the​ most common linking mistake.

The link is​ from an​ authority site

Links from high Google PageRank sites are worth more,​ a​ lot more,​ than links from other sites. It's all about trust. a​ link from a​ trusted site tells the​ search engines that the​ sites linked to​ are also trusted - it's a​ vote of​ confidence from a​ credible source. Links from .gov,​ and .edu sites are also reported as​ having more weight than standard links. They are also more difficult to​ get adding to​ their perceived quality.

The link is​ at​ top of​ the​ page

Links from the​ top of​ a​ page (except for the​ header),​ are said to​ have more weight than links at​ the​ bottom of​ pages. It's the​ same with keyword phrases. a​ keyword phrase in​ the​ heading is​ worth more than in​ the​ body text.

The link is​ one-way,​ not reciprocal

Google's algorithm looks for link exchanges between sites and rates these links lower than straight one-way links. if​ possible,​ look for one way links by creating link bait - compelling content that will encourage people to​ link to​ your pages.

The link is​ within the​ body copy - not an​ advertising zone

Linking should be a​ natural part of​ the​ body copy. Recent reports suggest that the​ search engines will derate links from parts of​ the​ page that are traditionally sold for advertising. these tend to​ be the​ margins,​ header and footer areas of​ the​ page.

The link does not have a​ nofollow tag

The nofollow tag is​ a​ recent innovation that tells the​ search engines that although I am linking to​ this other page,​ I do not vouch for the​ page's integrity. in​ short,​ the​ nofollow tag tells the​ search engines to​ ignore the​ link. Obviously you​ do not want links to​ your web pages to​ have nofollow tags. Be careful with link exchanges. Some dishonest people will exchange links with you​ but use nofollow tags in​ the​ links to​ your pages to​ preserve their own link power.

There are few links on​ page (less than 20)

One link to​ your web site from a​ page with hundreds of​ links does little for your SEO results. the​ page's SEO power is​ being distributed over all the​ other links on​ the​ page. Goo;le's guidelines recommend no more than 100 links per page,​ but I believe 20 is​ a​ reasonable goal. you​ never know when the​ Google algorithm may change. the​ perfect page that links to​ your pages should have no more than 20 links.

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