A Guide To Organic SEO And Its Benefits

A Guide To Organic SEO And Its Benefits

What is​ Organic SEO?

Put in​ the​ simplest manner possible,​ organic SEO is​ search engine optimization done manually using no black hat methods,​ no underhand methods and no automated scripting. it​ is​ the​ purest form of​ optimizing your website for the​ benefit of​ search engines,​ while still retaining interest for your site visitors,​ and done well it​ is​ exactly the​ thing that search engines are looking for in​ a​ website. Once they find it​ they will reward your site with better rankings and improved positions within the​ search engine results pages. Throughout the​ course of​ this article it​ will be referred to​ as​ simply SEO.

Understanding the​ Search Engines

Understanding Search Engines and their general concept is​ vital to​ the​ use of​ effective SEO methods. Search engines enable their visitors to​ enter a​ specific word or​ term,​ known as​ keywords. Once submitted,​ all pages containing those keywords that can be found in​ the​ search engine’s directory are listed on​ the​ search engine result pages. Each page is​ “ranked” according to​ relevancy,​ popularity and a​ few other factors. Therefore,​ in​ theory,​ the​ more relevant a​ page is​ to​ a​ given keyword the​ more likely it​ will appear at​ the​ top of​ the​ listings.

Introducing the​ Search Engine Spiders

Another important factor to​ remember about search engines is​ that they don’t use real people to​ crawl the​ billions of​ websites and judge how relevant they are. Instead they use automated software called a​ “spider” or​ a​ “bot” that does this work much quicker. the​ calculations that the​ search engine uses to​ determine the​ ranking of​ a​ website are called algorithms and in​ the​ case of​ the​ major search engines like Google,​ Yahoo and MSN these algorithms are changed on​ a​ regular basis. the​ changes and the​ specifics of​ the​ algorithms are not released to​ the​ public in​ order to​ prevent black hat SEOs from manipulating their sites to​ reach the​ top of​ the​ pile despite containing to​ information relevant to​ the​ search query or​ keyword.

Optimizing For Search Engines – Optimizing For Visitors

Of course to​ some extent,​ all of​ us reading this article are probably guilty of​ altering our web pages to​ meet the​ whims of​ search engines but it​ must be done in​ a​ positive and organic way. We understand that optimizing a​ page purely for the​ benefit of​ search engines spiders may massively detract from the​ actual value of​ the​ site to​ your visitors. Search engines understand this too,​ hence the​ evolution of​ the​ algorithms. With each new algorithm created and usually patented by search engines like Google,​ we are getting closer to​ a​ structure whereby sites are genuinely judged on​ their value to​ visitors. it​ may sound like an​ Isaac Asimov novel but the​ algorithms and the​ spiders are basically becoming more human like.

Basic Components of​ SEO

The actual methods of​ optimizing your website are saved for another article,​ but the​ basic components of​ an​ SEO campaign are broken down into on​ page and off page optimization techniques. on​ page SEO includes factors like keyword inclusion,​ content optimization,​ page structure etc… whereas the​ main contributing factor of​ off page optimization is​ inbound links. There are many different factors to​ each of​ these areas and different SEOs will give you​ varying information on​ which factors are the​ most relevant to​ gain higher rankings. These extensive differences in​ opinion occur because nobody is​ certain of​ the​ algorithm criteria.

The Benefits of​ SEO

SEO is​ probably the​ most beneficial way to​ conduct Internet promotion. it​ is​ highly cost effective,​ can yield long term results and the​ leads it​ generates are opt in​ and targeted. This doesn’t mean you​ shouldn’t consider trying out alternative methods of​ advertising your site. For many,​ banner advertisements,​ press releases (can actually be used as​ part of​ an​ SEO campaign as​ well),​ PPC campaigns and sponsored listings prove to​ highly beneficial and including these will help your site’s popularity.

To Cost Effectiveness And to​ Life

The cost effectiveness is​ easily determined when you​ look at​ the​ potential of​ an​ SEO campaign compared to​ the​ method that many consider to​ be the​ next best thing – PPC. a​ PPC campaign will usually cost you​ anywhere upward of​ 5 cents per visitor generated. This means that for every thousand visitors you​ receive you​ will have paid $50. Some fairly basic SEO work on​ a​ web site containing ten pages will generate this kind of​ traffic on​ a​ monthly basis relatively quickly.

$50 doesn’t sound much but consider that you​ pay this in​ one month to​ receive the​ desired one thousand visitors. Over the​ space of​ a​ year you​ will have paid $600,​ and so on. Now consider that you​ are competing for a​ relatively competitive keyword and you​ find that you​ need to​ be paying a​ minimum of​ 50 cents per click to​ generate just the​ one thousand clicks in​ a​ month. All of​ a​ sudden you’re paying $6000 per year and you​ are still only getting one thousand clicks every month. $6000 will buy you​ an​ awful lot of​ SEO work and you​ should find that within a​ few months you​ are generating a​ lot more traffic using SEO.

Targeted Leads

Targeted leads are the​ best type of​ leads you​ can generate. it​ means that the​ visitors to​ your site are already predisposed to​ the​ basic topic of​ your site and are interested in​ what you​ have to​ say. it​ means that they will be more likely to​ purchase goods or​ services from your site,​ click on​ affiliate links or​ click Google ads to​ earn you​ revenue. Because SEO leads are physically searching for the​ topic that your site relates to​ you​ are guaranteed that they are interested in​ whatever you’re offering. First of​ all they search using keywords relevant to​ your site. They then read the​ description and name of​ your site and this further compounds their interest in​ the​ page in​ question and click on​ the​ link. Already they have become highly susceptible to​ the​ message of​ your web page.

So Remember…

SEO is​ a​ webmaster’s greatest tool but treated badly it​ can quickly blow up in​ your face. By ensuring you​ stick to​ the​ very letter of​ the​ law and do not use any underhand methods you​ should soon benefit from powerful leads that will frequent your site and earn you​ revenue.

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