7 Tips To Become A Star Tv Guest

7 Tips To Become A Star Tv Guest



7 Tips To Become a​ Star Tv Guest
How one expert made a​ splash on CNN'S Paula Zahn Now, and​ how you can, too
Cosmetic surgeon, Dr .​
Robert Kotler's New York based publicist, made contact with the​ Paula Zahn Now program on CNN to​ schedule an​ appearance .​
Here's what happened next .​
1 .​
Map out the​ segment with the​ producer
*I was referred to​ one of​ the​ *bookers* who did a​ quick screening and​ then put me in​ contact with an​ associate producer .​
Over several phone conversations, we worked out the​ subject matter of​ the​ 3-4 minute interview.*
NOTE: Once you've passed the​ *audition* with a​ booker you're passed to​ an​ associate (or other less senior) producer .​
Often after that first audition you must be screened by producers at​ higher and​ higher levels .​
If you're chosen then you begin to​ create a​ segment together .​
2 .​
Help the​ producer shape the​ segment
*The *backbone* of​ the​ spot was my recently published book, SECRETS of​ a​ BEVERLY HILLS COSMETIC SURGEON, the​ Expert's Guide to​ Safe, Successful Surgery .​
The associate producer and​ I​ had discussed what I​ consider to​ be the​ non-frivolous and​ important consumer issues of​ the​ book, such as​ how to​ select a​ properly trained surgeon and​ how to​ be certain that the​ facility in​ which the​ surgery is​ to​ be performed is​ properly credentialed and​ hence safe .​
And even the​ issue of​ having an​ anesthesia specialist in​ the​ patient's service to​ assure comfort and​ safety .​
Those are the​ key gems for​ the​ consumer-reader-viewer.*
NOTE: Robert choose important issues of​ concern to​ Zahn's audience angling his ideas to​ suit her show .​
It's up to​ you to​ suggest ideas that would make a​ great segment .​
Listen to​ the​ producer's ideas and​ don't be shy about gently suggesting alternatives .​
a​ pro-active guest who knows his material is​ prized .​
Be sensitive though to​ how attached the​ producer is​ to​ his idea and​ suggest yours accordingly .​
3 .​
Expect the​ Unexpected
*On the​ air, the​ focus of​ the​ segment was somewhat different than I​ had been lead to​ expect .​
Paula Zahn, who is​ as​ smart, charming, and​ attractive off camera as​ on, was a​ hospitable and​ engaging interviewer .​
However, as​ comfortable as​ I​ was made to​ be, the​ questioning by Paula got stuck on *which celebrities have had what done.* And, they put up photos of​ some selected celebs and​ asked me to​ comment on them--including ones I​ had not seen prior.*
NOTE: Always be prepared for​ the​ unexpected .​
This is​ a​ frequent tactic of​ TV shows .​
If they had told Robert ahead of​ time what they were planning he may not have agreed to​ be their expert .​
Instead they lead him to​ believe that they would focus on what he considered important issues .​
To be fair to​ the​ show they may have planned to​ cover what was discussed, but changed their mind at​ the​ last minute .​
Or they may not have had time or​ didn't feel it​ was necessary to​ inform their guest of​ show changes .​
Also, talk show hosts are expert at​ making you feel comfortable .​
It's their job to​ help you be a​ good guest (relaxed and​ credible)--as ones who are nervous don't come across well .​
a​ typical tactic is​ to​ put you at​ ease and​ then ask an​ unexpected question to​ get a​ candid response--which often makes for​ good television .​
Be ready .​
You can be candid and​ still speak to​ YOUR talking points .​
4 .​
Prepare your answers and​ bridge to​ them
*While I​ have had professional coaching on *guesting,* and​ understood how to​ redirect the​ questions, I​ decided to​ just *go along* with the​ trail of​ questions Paula posed .​
I​ could see that this was going to​ be a​ *light interview,* not hard news .​
Not that it​ was distasteful or​ unpleasant, but, frankly, it​ seemed redundant and​ wasteful of​ audience time .​
I​ felt the​ public deserves more significant information than yet another review of​ Joan Rivers' ultra--raised eyebrows or​ Michael Jackson's nose remnant .​
While I​ did not expect a​ formal *book review* I​ felt the​ viewers would have appreciated knowing how to​ avoid the​ bad surgical results that everyone is​ so familiar with .​
As I​ would have told the​ viewers, *If presumably smart and​ wealthy people can have such bad cosmetic surgery, how does the​ *average citizen* avoid it?* In the​ end, it​ was not a​ particularly informative session--a bit fluffy--and I​ saw that as​ an​ opportunity lost .​
But, hey, while it​ says Cable NEWS (italics mine) Network on the​ door, it​ is​ still first and​ foremost entertainment .​
Show biz .​
So, always be cognizant of​ that, I​ just rolled with it​ and​ enjoyed myself.*
NOTE: the​ show wanted the​ sexy celebrity angle, but Robert could have bridged to​ the​ information he thought was important with a​ phrase such as​ *Mistakes can happen to​ anyone, including celebrities like Michael Jackson .​
To prevent these mishaps for​ yourself you can*...and then he could have delivered the​ key points he wanted to​ cover such as​ the​ importance of​ a​ good anesthesiologist .​
5 .​
Follow the​ host's lead *and* make your points
*Yes, I​ could have diverted the​ conversation and​ tried to​ say what I​ thought needed to​ be said, but one has to​ weigh the​ benefit of​ taking that path and​ possibly being disfavored by the​ program and​ hence not be welcomed back or​ just going with the​ flow knowing that just *being there* and​ having the​ cover of​ the​ book flashed on screen is​ quite satisfactory for​ my purposes of​ promoting the​ book.*
NOTE: You can satisfy the​ host and​ yourself by balancing the​ information with what the​ host wants and​ what you want .​
If you transition gracefully by taking a​ few seconds to​ comment on their question and​ then a​ few seconds to​ focus on your point everyone will be satisfied .​
6 .​
Let the​ host and​ show promote your product
*Another unanticipated plus of​ appearing on the​ program was that during the​ entire day, the​ interview segment was promoted heavily and​ the​ repetition of​ my name throughout the​ day was a​ bonus that cannot be disregarded .​
I​ saw each hourly announcement as​ a​ *free advertisement.* I​ was happy .​
Bottom line: Breathing or​ not breathing, dead or​ alive, being a​ guest on a​ nationally televised interview -- regardless of​ the​ quality of​ the​ interview--is worthwhile to​ any author or​ public figure .​
And, it​ is​ fun and​ a​ memorable experience for​ those of​ us from outside the​ media world .​
The producers liked the​ segment and, after all, it​ is​ their show.*
NOTE: Often times guests are overly promotional in​ an​ effort to​ make the​ most of​ their on-air time .​
You won't be invited back if​ you plug yourself or​ your product obviously .​
Find out ahead of​ time how your product will be positioned on the​ show .​
Let the​ host do the​ promoting .​
Your job is​ to​ give great information about the​ product, service or​ cause that incites your audience to​ take action .​
BEFORE the​ show, and​ at​ the​ time your booking is​ confirmed, ask that your website, 800# etc .​
be displayed on the​ screen (this is​ called a​ chyron) .​
Realize though, that some shows have policies not to​ do this .​
Ask also how your product will be positioned on the​ show .​
Always bring your product with you in​ the​ event they've lost the​ one you sent .​
This will insure that your product will get the​ publicity that you want .​
Better yet, if​ you can create interactive scenes that involve your product that are entertaining and​ witty you will be a​ hero .​
7 .​
Enjoy the​ recognition and​ propose a​ new segment
*Finally, and​ probably most importantly, my 87 year old parents thought I​ *looked very good on TV.* They liked my suit and​ tie selection .​
So, everyone was happy!*
NOTE: Make your parents proud .​
The kind of​ exposure you receive on national shows is​ invaluable for​ credibility -- with your parents, competition, clients, and​ other national shows .​
And you can increase your recognition by calling up other talk shows and​ suggesting a​ different angle of​ the​ topic you just covered .​
Also, while you're in​ studio propose another segment with a​ totally new angle .​
The time to​ pitch a​ segment is​ right then when everyone is​ happy with your appearance .​
Try and​ get a​ committed date on the​ spot.




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