5 SEO Myths Debunked

5 SEO Myths Debunked

SEO (Search Engine Optimization) is​ extremely important for any internet company but also important for web sites from brick and mortar businesses. SEO is​ important to​ bring the​ right targeted audience to​ your website. There are many myths about SEO,​ some are true,​ some were valid a​ few years ago,​ and many have no basis.

Myth 1: Multiple Domains

One SEO tactic involves etting up multiple domain names to​ bring more traffic to​ your business. This can be helpful,​ but often is​ not. Not only would this be expensive (yearly fees for domain name and maintenance) but would be very time consuming to​ maintain all the​ websites.

Myth 2: Search Engine Submission

Resubmitting your information every few weeks is​ not necessary,​ but could even reduce your priority ranking. Once your website is​ in​ the​ database of​ the​ search engines,​ there is​ no need to​ update your information.

Myth 3: Meta Tags

Another myth is​ that meta tags increase visitors. These might have been true five - ten years ago years ago,​ but current search engines do not place priority with the​ inclusion or​ absence of​ meta tags on​ a​ website. One important thing to​ remember is​ that the​ search engines do use the​ meta description tags when displaying your site in​ the​ SERPS. So while the​ meta tags may not affect your rankings,​ well written meta tags can increase the​ number of​ searchers who visit your site.

Myth 4: SEO is​ Too Costly

Other myths include the​ value of​ SEO. They feel SEO experts are a​ costly,​ unnecessary expense. Marketing efforts are very costly. Direct mail,​ banner ads,​ radio or​ TV ad time,​ print advertisement,​ e-mails lists and trade fairs can all be more expense than SEO. Some companies believe an​ in​ house SEO effort can be as​ effective as​ an​ SEO company. This is​ a​ myth too,​ and SEO is​ a​ function that should be outsourced to​ ensure the​ company is​ aware of​ the​ latest trends. Traffic on​ you​ your website can be increased drastically by a​ SEO professional.

Myth 5: SEO Doesn't Matter

The other major myth is​ that when people are looking for a​ specific company,​ they type in​ the​ website url. Since the​ exact name of​ the​ website is​ rarely known,​ many people (estimated at​ close to​ 90%) save time by using a​ search engine to​ quickly and easily locate a​ website. For example,​ even for major websites like http://Msn.com or​ http://Amazon.com,​ people use a​ search engine to​ locate the​ website instead of​ going directly to​ the​ site. SEO is​ important so that your business may be found on​ the​ search engines.

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