4 Things Web Analytics Can Teach You What Your Traffics Telling You

4 Things Web Analytics Can Teach You What Your Traffics Telling You



Brick-and-mortar stores often change displays, move goods around, and​ put impulse items beside checkouts. the​ reason behind these changes is​ they’re analyzing customer traffic and​ studying behavioral patterns to​ understand how consumers shop. as​ an​ online retailer, you need to​ study your customer traffic as​ well in​ order to​ increase sales.

Listen: Your Customers Are Talking

There are a​ number of​ web traffic analytics companies, such as​ http://OneStat.com and​ http://StatCounter.com, that analyze your customers’ shopping patterns. They follow your customers’ clicks to​ and​ through your web pages and​ provide you with valuable info on how your customers experience your website:

1. You see which keywords bring you, not only the​ most hits, but also the​ highest conversion rates. People often find the​ generic words they use bring them a​ great deal of​ traffic, but that traffic averages a​ shorter stay on the​ site. the​ longer people spend on your site, the​ more likely they are to​ buy something. Analyzing that data allows you to​ see which keywords are effective for​ you.

2. You see the​ average amount of​ time users spend on your site. Due to​ latent conversion, this is​ a​ good indicator of​ how business will be in​ the​ coming months. if​ your users are taking their time, looking at​ things carefully, that tells you they’re really interested and​ will likely come back to​ complete the​ transaction.

3. You see if​ your traffic’s leaving as​ soon as​ they hit your landing page—if they are, you know you have a​ problem. as​ soon as​ users get there, you want to​ reinforce to​ them they’re in​ the​ right place. Says John Marshall, founder and​ CEO of​ http://ClickTracks.com, “Make sure the​ keyword the​ user clicked is​ associated with, and​ strongly connected to​ the​ copy in​ that landing page, and​ throughout the​ experience… Just paying attention to​ that could probably get you a​ 20% to​ 50% improvement in​ your conversion rate.”

4. You see where people are exiting your site. This is​ especially important when you have customers leaving in​ the​ middle of​ checkout. if​ you see a​ high rate of​ users, with full shopping carts, leaving on a​ particular page, you can pinpoint what’s costing you sales:

• if​ they’re exiting on the​ page where you explain shipping costs, you might see your shipping appears higher than your competitors’.

• if​ they’re leaving halfway through filling out the​ buyer’s information, you might consider that your buyer questionnaire’s too long.

Web analytics puts you in​ a​ position to​ see what’s working on your website and​ what isn’t. It’s a​ way to​ see where you need to​ make changes and​ then measure how effective those changes are.




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