4 Steps To Unbeatable Advertising

4 Steps To Unbeatable Advertising

4 Steps to​ Unbeatable Advertising
1 .​
Have you noticed that some people seem to​ always get the​ best deals? Yeah, you pay full price and​ think you did OK until they show up with the​ same thing, only they paid several hundred dollars less .​
It really get your goat! How do they do it? They're not afraid to​ ask for​ an​ extra discount.
Yep, don't sell yourself short because you didn't ASK the​ next time your advertising rep makes an​ appearance! Even if​ you're already getting a​ discount, ask for​ a​ bigger one .​
You have not...because you ask not.
2 .​
Bigger is​ always better...or is​ it? When it​ comes to​ advertising, don't be surprised if​ some of​ your short ads meet with more success than larger more expensive ads .​
Trimming down on the​ size and​ cost of​ advertising doesn't mean you'll be trimming the​ results!
3 .​
Exploit the​ Freebies
What's the​ difference between advertising and​ publicity? ...who's doing the​ talking .​
Yeah, when you sell yourself, it's advertising .​
When someone else is​ selling you, it's publicity...and it​ generates credibility and​ interest that you don't want to​ miss out on.
Think about the​ different ways you can get your business in​ the​ spotlight .​
Do you have some news… write a​ press release? Write some how to​ articles with a​ short byline at​ the​ end and​ release them to​ ezines, magazines, newspapers, and​ other publishers .​
Why not promote the​ product of​ a​ non-competitor in​ return for​ them promoting yours...think of​ the​ totally different market they affect!
Yep, there are a​ lot of​ ways out there to​ get free advertisement that will benefit your business .​
Of course you won't be able to​ rely solely on the​ freebies, but hey, you can get a​ little extra for​ nothing!
4 .​
Improve Your Offer
Is your deal too good to​ pass up? if​ not, you need to​ improve it .​
Hey, I'm not talking about cutting prices even more...you've still got to​ make a​ profit .​
You can make the​ deal sweeter just by increasing the​ readers knowledge of​ the​ value of​ the​ product, or​ adding bonuses that are perceived as​ valuable, but cost you little .​

Motivate buyers with expirations .​
Yeah, an​ open ended offer encourages procrastination...which leads ...yep, nowhere .​
When the​ customer knows he has until Saturday to​ purchase an​ item he'll pay more for​ on Sunday, he'll make it​ a​ priority to​ head for​ your shop .​

Advertising doesn't have to​ wipe out your bank account to​ be effective .​
When you learn to​ negotiate, know when smaller ads are as​ effective as​ large ads, ask for​ discounts, and​ create an​ irresistible offer, you're on your way to​ skyrocketing profit margins!

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