3 Elements Of A Successful Advertising Campaign

3 Elements Of A Successful Advertising Campaign



Most business owners do not explore new marketing strategies until they experience a​ sharp decline in​ their revenue. Avertising campaigns are not evergreen. They evolve and​ grow, improve and​ degenerate. Most work at​ home, or​ small business owners shell out a​ substantial amount of​ money for​ a​ good ad campaign and​ then let it​ run dry.

The first strategy for​ success is​ found in​ the​ way you view the​ advertising campaign’s purpose. a​ good advertising campaign needs to​ do three things. First, it​ needs to​ collect data on the​ market. Who is​ buying. What is​ hot, and​ what is​ not.

Second, it​ needs to​ collect vital information about the​ people who make a​ purchase from your website. This can be compiled into a​ profile that helps you determine how to​ best reach your target market. it​ is​ a​ market research tool that helps determine what types of​ advertising works, at​ what times of​ the​ year.

Third, it​ should ‘brand’ your name and​ logo. a​ successful advertising campaign will imprint the​ company name and​ logo onto people’s subconscious. This increase their ‘decision to​ buy’ response when they visit the​ website

For example, online shopping increases dramatically just before Christmas, but only if​ the​ payment gateway is​ fast and​ easy to​ use. However, if​ the​ user must leave the​ website to​ use the​ payment gateway, like paypal.com uses, then the​ statistics do not change. However, the​ payment gateway does not effect sales in​ the​ summer.

You’ll notice that no aspect of​ an​ advertising campaign is​ to​ sell the​ product – that is​ your website’s job. a​ successful marketing campaign manager never measure’s an​ advertising campaign’s success based on sales.

Large corporations will tell you that a​ successful advertising campaign may run for​ months before the​ results appear on the​ income statement.

The advertising campaign should be reviewed often, and​ compared to​ new methods, in​ the​ hunt for​ new ‘hot markets.’ However, hot markets burn out very quickly. the​ whirlwind of​ change that continuously sweeps through the​ marketplace is​ a​ powerful balancer. it​ gives small businesses an​ edge over the​ elephants that move slow and​ react to​ change in​ months, not weeks.

This is​ true, but there needs to​ be balance. Always keep 80% of​ the​ marketing budget in​ the​ tried and​ true marketing methods – even if​ they do not offer the​ big rewards. the​ other 20% of​ the​ marketing budget is​ free for​ exploration of​ new advertising mediums. Don’t discount anything. Look at​ the​ fortunes made when youtube.com and​ myspace.com skyrocketed to​ fame. for​ a​ few months, advertisers were raking in​ millions.

It is​ also important to​ keep a​ finger on the​ pulse of​ the​ population. There is​ a​ time to​ brand your company, and​ a​ time to​ break away from the​ pack and​ create a​ new image for​ yourself like Calvin Cline did with their underwear commercials.

The important thing to​ remember is​ to​ focus. Calvin Cline didn’t try to​ sell underwear to​ all age groups, they focused on a​ narrow niche. Work at​ home and​ small business owners need to​ learn this lesson – niche marketing is​ the​ secret to​ making millions.

The potential is​ expansive. Clever competition and​ new technology should be seen as​ marketing tools, not threats. Staying on the​ cutting edge is​ all about innovation and​ creativity. Money is​ no longer the​ #1 element to​ success. Many small businesses are becoming international on small budgets.




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