10 Tips For Successful Ezine Advertising

10 Tips For Successful Ezine Advertising

10 Tips for​ Successful Ezine Advertising
When it​ comes to​ advertising, I've tried just about everything .​
I​ tried free classified ad sites, I​ tried FFA sites, I​ tried banner exchange programs .​
The results? Not much .​
I was tired of​ hearing that the​ Internet is​ the​ largest market in​ human history .​
Maybe so, but how could I​ reach those millions of​ people?
The answer, I​ discovered, is​ ezine advertising .​
Ezines are sometimes called 'opt-in' lists because everyone who receives an​ ezine has chosen to​ do so .​
And that's why ezine advertising gets results .​
People read ezines and​ they'll read your ad .​
And if​ you've matched the​ ezine to​ the​ product you're selling, you've reached your target audience .​
There are currently around 90,000 ezines being published every month .​
So whatever you're selling, there's more than likely an​ ezine that will take your ad straight to​ the​ audience you want to​ reach .​
Ezine advertising is​ not only effective, it's cheap as​ well .​
a​ 5 line ad in​ an​ ezine that goes to​ 3000 people will cost you between $5 and​ $20 per issue .​
As a​ general rule, you'll always get back at​ least the​ cost of​ the​ ad, and​ usually much more .​
So there's very little risk .​
But there are some tips for​ successful ezine advertising .​
Here they are:
1 .​
The first and​ most important rule is: Track your Ads! Say you place an​ ad in​ 5 different ezines and​ get a​ hundred responses .​
If you don't track your ads, you won't know which ezines were pulling responses and​ which weren't .​
But how do you track your ads?
Then, when you get a​ reply with 'ezineA' in​ the​ subject field, you'll know which ezine it​ came from .​
For a​ URL, it's the​ same principle:
However, if​ you're going to​ code your URLs, you'll need a​ good webstats program to​ track the​ coded URLs .​
Here's another way to​ code your URLs: for​ every ezine ad, create a​ duplicate of​ your homepage and​ name the​ page after the​ ezine that your ad will appear in .​
So, if​ the​ ad is​ appearing in​ EzineA

2 .​
Target your audience .​
It may seem obvious but some advertisers overlook this .​
If you're selling a​ web-marketing course, don't advertise in​ an​ ezine that deals with stock options; they probably won't be interested .​
Use the​ 'subject categories' in​ any ezine directory to​ find ezines that relate to​ the​ product you're selling .​
You can find a​ list of​ 56 ezine directories in​ 'The Free Directory of​ Ezines' at:
3 .​
Once you've chosen a​ number of​ ezines that target your audience, subscribe to​ them and​ examine the​ ads closely .​
If you see an​ ad that keeps repeating issue after issue, you can be pretty sure that it's getting results .​
You've found a​ good ezine to​ advertise in .​
4 .​
Check to​ see how many ads are in​ the​ ezine .​
You probably won't get much response from an​ ad in​ an​ ezine that has 15 or​ 20 ads per issue .​
Readers of​ those ezines have become hardened to​ the​ ads and​ have learnt to​ skip them .​
5 .​
Check to​ see if​ the​ ezine publisher has a​ policy of​ never running ads for​ two similar products in​ the​ same issue - your ad will be much more effective if​ it's the​ only one of​ its kind in​ that particular issue .​
6 .​
Small ezines Vs .​
Big ezines: bigger is​ not always better .​
The big ezines with 1000's of​ subscribers tend to​ have more ads than the​ small ezines .​
Also, small ezines with only a​ few hundred subscribers often have a​ much more targeted audience than the​ big ezines .​
7 .​
Repeat your ads .​
Research shows that off the​ Web, an​ ad has to​ be seen about 21 times before someone acts on it; on the​ Internet it's about 9 times .​
If your budget allows, try and​ have your ad repeated at​ least three times in​ a​ particular ezine .​
Most ezines offer discount packages for​ bulk advertising .​
8 .​
Email address Vs .​
URL .​
The advantage of​ giving an​ email address is​ that it​ gives you the​ opportunity to​ send a​ powerful sales letter to​ the​ person who responded to​ your ad .​
It's also much easier to​ track your ads with an​ email address than a​ URL .​
9 .​
Offer something free in​ your ad copy .​
It'll often tip the​ balance between a​ response and​ no response .​
10 .​
Keep your ads short, even if​ you're not using the​ number of​ words you're allowed .​
Short ads are more likely to​ be read .​
Keep your sentences short too; they pack much more power .​
Use the​ word 'You' .​
Don't describe your product but tell the​ reader what your product can do for​ them.

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